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Home / Beer / AtwaterBlock / Atwater Releasing New Official Beer Of The Indianapolis Motor Speedway & Indy 500

Atwater Releasing New Official Beer Of The Indianapolis Motor Speedway & Indy 500

Atwater Releasing New Official Beer Of The Indianapolis Motor Speedway & Indy 500
MyBeer Buzz Story by: MyBeer Buzz
Published: May 15, 2024 | Updated: July 4, 2025
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From Atwater:

The Indy 500 is right around the corner and the Indianapolis Motor Speedway has a brand-new IPA to celebrate – Road Rally IPA.

Crafted with centennial hops, Road Rally IPA is a golden-hued brew that’s balanced perfectly with a light malt backbone. Zooming in at 6.5% ABV with 49 IBUs, Road Rally IPA captures the spirit of racing and will have fans ready to wave the checkered flag because this beer is a winner.

The beer is made by Atwater Brewery – who for the first time this year is the official craft beer of the Indianapolis Motor Speedway. Based in Michigan, Atwater Brewery is an award-winning craft beer pioneer who is bringing its Motor City roots to the crossroads of America just in time for the Indy500 with Road Rally IPA. .

Road Rally is available for a limited time on-premise and at the track at the Indianapolis Motor Speedway and select local Indiana retailers. 

  • Quote for J Douglas Boles, President, Indianapolis Motor Speedway
    • “For more than 45 years, Molson Coors has been a key part of the festivities surrounding the Indianapolis 500 and other events at the Racing Capital of the World. For fans of craft beers, Atwater Brewery’s limited-edition brew – Road Rally IPA – with the IMS Wing and Wheel on the can is the perfect addition to your Race Day cooler. Try one at the track or pick one up from your favorite Indiana retailer to enjoy during “The Greatest Spectacle in Racing.”
  • Quote for Katy McBrady, President, Atwater Brewery
    • “We are thrilled to be able to partner with our friends at IMS to launch this limited-edition brew. With our hometown proudly serving as America’s Motor City, we can’t think of a better collaboration than with the most iconic racetrack in the world. We want to thank the retailers and consumers who have embraced us in Indiana, and look forward to raising a pint with you on race day. Cheers!”

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Post Tags: #Atwater#Beer News#Cans#Collaborations#Michigan#Press Releases
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