Anchor Brewing Celebrates San Francisco Sailing

San Francisco, CA (September 4, 2013/mbb/) – Anchor Brewers & Distillers will be celebrating San Francisco’s sailing traditions throughout September as the city hosts the 34^th America’s Cup. As a part of Anchor Brewers & Distillers’ planned activities, Anchor Steam® Beer has been named the official beer and Junípero® Gin has been named the official gin to San Francisco’s hometown team, ORACLE TEAM USA, 34^th America’s Cup Defender.

“Sailing is part of our history and life on the San Francisco Bay,” said Keith Greggor, CEO and President of Anchor Brewers & Distillers. “As the manufacturer of San Francisco’s original beer and gin, we wanted to help the entire city celebrate the world’s most esteemed sailing event taking place right here in our home town.”

In addition to serving Anchor Steam Beer and Junípero Gin at a variety of ORACLE TEAM USA Events, Anchor Brewers & Distillers will be inviting all of San Francisco to “Raise Your Anchor” at select bars, restaurants, beer and spirits stores, and at the historic Anchor Brewing Taproom.

Anchor has commissioned local artists in the “Raise Your Anchor” campaign to celebrate sailing traditions in San Francisco. Capturing sailing on the San Francisco Bay and the history of Yacht America, Anchor will be offering a commemorative magnum of Anchor Steam Beer illustrated by long-time friend Jim Stitt, who has been handcrafting Anchor labels for 38 years. Available for sale at select retailers and the Anchor Taproom, this unique offering is ideal for celebrations, as well as a one-of-a-kind collectible for both Anchor Steam Beer and San Francisco Sailing Fans.

As a member of SFMade, Anchor Brewers & Distillers partnered with fellow SFMade artist Marlon Beaver to design a limited edition t-shirt. Depicting the icons of the City, Marlon’s drawings and interpretative designs are San Francisco Originals. With aquamarine ink silkscreened on a navy v-neck t-shirt, Marlon’s design sails amongst skylines, yachts and trophies all anchored on the Bay. The artisan designed shirt will be available for sale in the Anchor Taproom and at SteamGear.com. If you’re interested in other works by Marlon Beaver, check out CityArtApparelco.com.

Finally, Anchor Brewers & Distillers is highlighting the Official Beer Cocktail of ORACLE TEAM USA, The Anchor’s Cup. Developed in collaboration with Russell Davis, 2012 Nightclub & Bar Bartender of the Year, this beer cocktail creates a new sailing cocktail ritual, inverting a shot mixture of Junípero Gin and The Kings Ginger Liqueur into Anchor Steam Beer with a splash of fresh orange juice. The Anchor’s Cup is best enjoyed sipped with an Anchor Steam Beer Back.

Anchor Steam Beer is a San Francisco original dating back to 1896. It derives its unusual name from the 19^th century when “steam” was a nickname for beer brewed on the West Coast of America under primitive conditions and without ice. Today the name applies only to the singular process and taste of Anchor Brewing’s flagship. Anchor Steam Beer owes its deep amber color, thick, creamy head, and rich, distinctive flavor to a brewing process like none other.

Made by hand in the classic “distilled dry gin” tradition since 1996, Junípero Gin is San Francisco’s original craft gin. Utilizing more than a dozen botanicals in their natural state, Anchor Distilling has achieved a distinctive, intriguing complexity in Junípero Gin: light and crisp and clean, combining a deep and mysterious spiciness with subtle delicacy. Junípero Gin won the Gold – Best Gin Show during the 2012 NY World Wine and Spirits.