American Rebel Holdings, Inc. and American Rebel Light Beer Unveil a Limited-Edition 250th Anniversary “Patriot Pack” to Celebrate America’s 250th Birthday

Limited-Edition American Rebel Light Beer 16 oz Cans and 12-Packs Now Available for Pre-Orders for American Rebel’s Multi-State Distribution Network

NASHVILLE, TN, Feb. 04, 2026 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) proudly announces a bold, limited-edition release of American Rebel Light Beer in honor of the United States’ 250th birthday. Dubbed the “Patriot Pack,” this commemorative edition of the company’s flagship premium light lager will feature new patriotic packaging emblazoned with Americana imagery and the year 1776, paying tribute to the nation’s founding.

The special 16 oz can, and 12-pack designs are scheduled to be available starting in mid-May 2026 and will remain on shelves through October 2026 – or until supplies run out – allowing Americans to raise a toast to freedom all summer long.

“For 250 years, American patriots have stood for freedom and independence – and we’re proud to brew a beer that honors that spirit,” said Andy Ross, CEO of American Rebel Holdings (NASDAQ: AREB). “American Rebel Light isn’t just a beer; it’s America’s Patriotic Beer – God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer for those who love this country and love a great beer. We created the Patriot Pack so that folks can toast America’s 250th birthday with a bold lager that stands for our shared values. American Rebel stands unapologetically for American ideals, and this limited-edition can is our tribute to 250 years of the U.S.A. Rebel up, America!”




American Rebel Light Beer’s 250th Anniversary Patriot Pack celebrates 250 years of American independence. Bold patriotic icons and the company’s “EST 1776” emblem make the limited-edition packaging a collectible tribute to America’s 250^th Birthday Celebration. This premium light lager fills a void in the domestic beer market for a brew that consumers can enjoy “without compromising their taste or their values,” reflecting American Rebel’s core mission.
American Rebel Light Beer: A Premium Natural Domestic Light Lager Crafted for Taste & Quality




Brewed with an uncompromising commitment to quality, American Rebel Light Beer delivers a crisp, clean and refreshing taste that embodies a “Better for You” light lager ethos. The recipe is a 100% all-malt formulation using natural ingredients – with no adjunct sugars – resulting in a smooth malt flavor and a brilliant, clear golden pour. As a light lager with low hop bitterness, it goes down easy while still providing a bold, satisfying character. To achieve its signature clarity and crisp finish, the beer undergoes a cold, long fermentation process characteristic of fine lager brewing.

Key product highlights include:
110 Calories per 12 oz serving
4.2% Alcohol by Volume (ABV)
4g Carbohydrates per 12 oz serving
All Natural Ingredients – brewed with the freshest grains, hops, yeast and water
100% All-Malt Recipe – no adjuncts, corn syrups or rice extracts used
Light Lager Profile – low hop character with a smooth, easy-drinking malt backbone
Cold, Extended Fermentation – for a crisp taste and brilliant visual clarity
Brewed in LaCrosse, Wisconsin by the award-winning City Brewing Company
Recipe Developed in partnership with the AlcSource beverage innovation team (ensuring optimized formulation and quality)


Brewing Innovation Backed by Leading Beverage Industry Partnerships
American Rebel’s dedication to quality and scale is reinforced by its partnerships with AlcSource and City Brewing Company – two respected leaders in the U.S. beverage industry. AlcSource, the nation’s largest integrated beverage development and production platform, collaborated on the recipe development and serves as American Rebel’s primary production partner, overseeing optimized formulation, ingredient sourcing and quality assurance. Complementing this, City Brewing Company – one of North America’s largest contract brewers, based in LaCrosse, WI – provides state-of-the-art brewing and packaging facilities to produce American Rebel Light at volume with consistent excellence. These strategic partnerships ensure that American Rebel Light Beer maintains the highest standards of taste and consistency while rapidly scaling to meet growing demand].

Pre-Orders and Availability
American Rebel is now accepting pre-orders for the 250th Anniversary Patriot Pack from distributors and retailers nationwide. Wholesalers are encouraged to reserve their allotments early, as this limited run will ship in time for Memorial Day 2026 and the peak of America’s 250^th Birthday celebrations. The Patriot Pack will be distributed across American Rebel Light Beer’s expanding network in current markets (with additional distributor details to follow in a forthcoming update).
Consumers can look forward to finding the special-edition cans in stores starting mid-May 2026. Once released, the Patriot Pack will be available until October 2026 – or while supplies last – giving Americans a chance to celebrate Independence Day and beyond with “America’s Patriotic Beer” in hand.

Distributor and Retailer Notes 
GTIN / UPC (pack): 856368007461 
Canonical SKU: PATRIOT12PACK 
Format: 12 × 16oz cans

American Rebel Light Beer Retail & Distribution Opportunities:
Todd Porter, President, American Rebel Beverages, [email protected]

About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a diversified patriotic lifestyle company founded by CEO Andy Ross – originally known for its branded safes and personal security products – that has expanded into the beverage, apparel, and accessories markets. In 2024, the company introduced American Rebel Light Beer, a premium domestic light lager that has since launched in multiple states and is quickly gaining recognition as “America’s Patriotic Beer.” American Rebel Light Beer is brewed all-natural and without adjuncts, delivering a crisp and refreshing taste that resonates with consumers’ values of freedom and quality. Headquartered in Nashville, Tennessee, American Rebel Holdings continues to champion patriotic principles through its products, branding, and community engagement.
With the introduction and rapid growth of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its distribution-first growth strategy across the United States and is leveraging its brand position as “America’s Patriotic Brand^™” to build a scalable national platform across multiple consumer categories.
To learn more, visit www.americanrebel.com and www.americanrebelbeer.com.
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story

About American Rebel Light Beer
American Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic, “healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer,” it celebrates freedom, Life, Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.

Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts, and build nationwide momentum through consistent execution and consumer access.

Visit www.americanrebelbeer.com for more information.
IR Contact:
American Rebel Holdings, Inc. – Investor Relations
Email: [email protected] | Website: AmericanRebelBeer.com

Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements regarding: the anticipated benefits and continued success of the Company’s Distributor-First strategy in advance of planned retail and continued high-profile on-premise rollouts throughout 2026; the timing, scope, and success of planned on-premise and off-premise rollouts in various markets; the Company’s expectations regarding distribution momentum, retail velocity, retail rollouts, shelf gains, chain interest, and on/off-premise growth opportunities during 2026; the Company’s ability to complete additional distribution agreements, expand coverage within states, and “fill out the footprint” to meet increasing inquiries from local and regional chain stores; the Company’s ability to secure, maintain, and expand retail authorizations, including any planned resets, rollouts, placements, or account expansions referenced in this release; the Company’s ability to convert retailer interest and distributor discussions into purchase orders, sustained distribution, and repeat sales; the Company’s ability to convert interest and follow-up opportunities generated from industry events into additional distribution agreements, new market entries, or other business opportunities; the anticipated timing, availability, market reception, and sales performance of the limited-edition 250th Anniversary “Patriot Pack,” including the special 16 oz cans and 12-packs; the Company’s expectations for pre-order fulfillment from its existing distribution network covering 18 states and expansion to additional markets; the successful shipment and retail availability of the Patriot Pack starting in mid-May 2026 through October 2026, or until supplies are depleted; the potential for increased consumer demand and repeat purchases during key patriotic holidays such as Memorial Day and Independence Day; the expected effects and intended benefits of the Company’s 1-for-20 reverse stock split completed on February 2, 2026 (including with respect to Nasdaq continued listing requirements); the treatment of fractional shares and the Company’s round-lot shareholder protection; the expected adjustments to outstanding derivative securities and equity plans; and the Company’s expectations regarding future sales, growth, and financial performance.

Forward-looking statements are based on current expectations, estimates, projections, and assumptions and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements due to a variety of risks and uncertainties, including those described in the Company’s filings with the U.S. Securities and Exchange Commission, as well as risks related to production delays, supply chain disruptions, changes in consumer preferences, competitive pressures in the beverage industry, and the ability to meet pre-order commitments or maintain inventory levels for limited-edition products; the impact of the reverse stock split on the liquidity, trading volume, and volatility of the Company’s common stock; the possibility that the Company may receive a deficiency notice from Nasdaq and/or may be unable to regain or maintain compliance with Nasdaq continued listing requirements; the risk of delays, disruptions, or errors by the Company’s transfer agent, DTC, or brokerage firms in processing the reverse stock split or distributing any rounding adjustments; the dilutive effect of rounding up fractional shares or providing round-lot protection; and general economic, market, and industry conditions.
Additional information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission (“SEC”), including under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, as such filings may be amended or supplemented from time to time. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publicly update or revise any forward-looking statements except as required by law.

American Rebel Holdings, Inc. (NASDAQ: AREB) announces a partnership with Jefferson Distributing to launch American Rebel Light Beer in West Virginia’s Eastern Panhandle, expanding distribution across Jefferson, Morgan and Berkeley Counties

Top-tier Anheuser-Busch network distribution partner Jefferson Distributing (WV) adds critical “footprint fill-in” coverage as American Rebel continues rapid national expansion with sustained execution of its Distribution-First strategy

Nashville, TN, Feb. 23, 2026 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand™ and maker of American Rebel Light Beer, announced that it has executed a distribution agreement with Jefferson Distributing Company, a wholesaler founded in 1960 and based in Charles Town, West Virginia. American Rebel is America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer.



Under the distribution agreement, recently executed on February 10, 2026, Jefferson will add American Rebel’s core SKUs (12oz 12-pack cans, 16oz 6-pack cans and the planned 24oz cans) to its portfolio and introduce the brand across Jefferson, Morgan and Berkeley counties, servicing independent retailers, regional chains and on-premise accounts. This agreement establishes American Rebel’s first distributor footprint in West Virginia, with a targeted market rollout planned for Spring 2026, pending final production scheduling and required state approvals.
“West Virginia is a values market — hard work, pride in community, and love of country — and that lines up with who we are. Jefferson is a top-tier Anheuser-Busch network wholesaler with the routes, relationships, and execution discipline that make brands matter in the cooler. This is exactly what we look for as we build density and fill in our footprint. We’re not chasing headlines — we’re building availability, repeat purchase, and real shelf presence, market by market.” said Andy Ross, CEO of American Rebel Holdings, Inc. “This past week — and especially over the weekend — I kicked back with a few ice-cold Rebel Lights and cheered on Team USA hockey. Watching our women and men win gold with pride and respect for the flag reminded me why we brew this beer in the first place. These are the moments this beer is brewed for — when Americans come together, celebrate our country, and share something cold with friends and family. That’s why distribution‑first execution with top-tier partners like Jefferson (WV) are essential for American Rebel Light Beer: when those moments happen, Rebel Light will be there, already cold, and ready to be part of the celebration.”



AMERICAN REBEL LIGHT BEER JEFFERSON DISTRIBUTION (WV) SNAPSHOT
New state expansion: First American Rebel distribution footprint in West Virginia (Eastern Panhandle).
Distribution-First execution: A “density-builder” partner to help fill in the American Rebel Light Beer growing footprint market-by-market.
Top-tier AB network partner: Jefferson Distributing is an authorized Anheuser-Busch wholesaler with nearly 400 accounts, close to 1 million cases delivered annually, and more than 65% reported market share across its service area.
Retail + on-premise ready: Coverage spans independents, chain stores, and local restaurants with high-frequency routes and execution focus.
Timing: Targeted Spring 2026 rollout (subject to approvals and production scheduling).


Jefferson Distributing is an authorized Anheuser-Busch distributor with deep local roots in the Eastern Panhandle. The wholesaler manages nearly 400 accounts, delivers close to 1 million cases annually, and holds more than 65 percent market share across its service area. Operating from Charles Town with more than 30 full-time employees, Jefferson emphasizes employee education and craft expertise — including Cicerone-level training — and maintains climate-controlled storage and full operational facilities to ensure reliable delivery and retail support.
Jefferson is known locally for combining big-name brands with a strong craft and specialty mix — backed by a culture built on professionalism, community presence, and team training. With comprehensive account coverage across Jefferson, Morgan and Berkeley counties, Jefferson is designed to “cover a lot of ground” with consistent service that helps brands win at the shelf and behind the bar.
Learn more at www.jeffersondistributing.com
Under the terms of the agreement, Jefferson will lead in-market retail presentation and display programs, while American Rebel will provide consumer trial programs, promotional materials, and coordinated retailer onboarding to support initial placement and velocity. Jefferson’s comprehensive account coverage, trained sales organization, and temperature-regulated warehousing position the distributor to deliver strong retail placement and consumer visibility for American Rebel Light across both retail and on-premise channels.
The West Virginia Eastern Panhandle market blends hometown independents, regional chains, college-area demand, and active community events. Jefferson’s market leadership and hands-on sales culture, combined with American Rebel’s Distributor-First approach, are intended to convert trial into repeat purchase and build sustainable shelf presence across the region.
“We’re excited to bring American Rebel Light Beer to West Virginia’s Eastern Panhandle with Jefferson Distributing.” Todd Porter, President, American Rebel Beverage. “Working with Jefferson lets us connect with local retailers, community organizations and event partners in meaningful ways — from hometown independents to college venues and regional accounts. That local connection matters: it helps us introduce the American Rebel Light brand authentically, gather real-time feedback, and tailor promotions that resonate with consumers where they live and gather. Jefferson’s market knowledge and on-the-ground presence give us the confidence to build sustained distribution density, support local activations, and create repeat purchase through consistent availability and merchandising.”



WHAT’S IN THE CAN: A BETTER‑FOR‑YOU PREMIUM LIGHT LAGER BUILT TO WIN
American Rebel Light Beer is America’s Patriotic Beer—crafted for beer drinkers who want a crisp, clean, easy‑drinking domestic light lager with a “better‑for‑you” profile, aligned with a brand that celebrates freedom and the American spirit.
American Rebel Light Beer is positioned as a premium domestic light lager brewed for taste, quality, and consistency at scale—highlighting:
110 calories per 12 oz


4g carbs per 12 oz


4.2% ABV


100% all-malt recipe with no adjuncts / corn syrups / rice extracts


Cold, extended fermentation for crisp taste and “brilliant” clarity


Brewed in La Crosse, Wisconsin by City Brewing Company with recipe development in partnership with the AlcSource beverage innovation team


American Rebel Light Beer Retailer and Jefferson (WV) Distributor Notes
Ordering: Retailers and on-premise operators interested in carrying American Rebel Light Beer should contact Jefferson Distributing’s sales team for allocation guidance and order windows.
Sales Support: POS, sampling kits, sell sheets, and co-op marketing opportunities will be made available to participating retailers.
Targeted Rollout: Spring 2026; production, allocation, and firm ship windows will be announced in a subsequent release.
Distributor info: https://jeffersondistributing.com


American Rebel Light Beer Media and Assets
Multimedia assets — including executive video and the full media kit (high-resolution pack and can art, one-page POS kit, and sell sheet) — are available in the company website (American Rebel | Media Kit) and upon request.
About American Rebel Light Beer
American Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic, “healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer,” it celebrates freedom, Life, Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.
Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts, and build nationwide momentum through consistent execution and consumer access.
Since its launch in September 2024, American Rebel Light Beer has executed distribution agreements with top-tier partners in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, Arkansas, Pennsylvania, Massachusetts, Alabama and West Virginia.
Visit www.americanrebelbeer.com for more information.
About Jefferson Distributing Company
Jefferson Distributing Company is a West Virginia-based beverage wholesaler founded in 1960, serving the Eastern Panhandle across Jefferson, Morgan, and Berkeley counties. Jefferson manages nearly 400 accounts and delivers close to 1 million cases of beer annually, supported by more than 30 full-time employees. The company is known for strong account coverage, comprehensive team training, and operational infrastructure — including climate-controlled storage — to support reliable delivery and retail execution. Jefferson’s culture includes a strong presence in the community and a passion for its craft
Learn more at https://jeffersondistributing.com .
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel Holdings, Inc. is a diversified patriotic lifestyle company founded by CEO Andy Ross – originally known for its branded safes and personal security products – that has expanded into the beverage, apparel, and accessories markets. In 2024, the company introduced American Rebel Light Beer, a premium domestic light lager that has since launched in multiple states and is quickly gaining recognition as “America’s Patriotic Beer.” American Rebel Light Beer is brewed all-natural and without adjuncts, delivering a crisp and refreshing taste that resonates with consumers’ values of freedom and quality. Headquartered in Nashville, Tennessee, American Rebel Holdings continues to champion patriotic principles through its products, branding, and community engagement.
With the introduction and rapid growth of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its distribution-first growth strategy across the United States and is leveraging its brand position as “America’s Patriotic Brand™ to build a scalable national platform across multiple consumer categories.
To learn more, visit www.americanrebel.com and www.americanrebelbeer.com.

SWEET HOME ALABAMA: American Rebel (NASDAQ: AREB) Signs Powerhouse Partnership for American Rebel Light Beer with Industry Titan Gulf Distributing, Securing Statewide Saturation for “America’s Patriotic Beer”
February 25, 2026 12:07 ET  | Source: American Rebel Holdings Inc

Share














AMERICAN REBEL LIGHT BEER EXECUTING THE “DISTRIBUTOR FIRST” STRATEGY: Legacy MillerCoors Network Delivers Immediate Scale, Completing Critical Southeastern Territory to Support Major Retail Chain Wins.
A TIER-ONE ALLIANCE: Gulf Distributing’s 50-Year Legacy and Advanced Logistics Network to Drive Rapid Retail Penetration Across Grocery, Convenience, and On-Premise Channels.
NASHVILLE, TN, Feb. 25, 2026 (GLOBE NEWSWIRE) — American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB), today announced a massive victory in its “Distributor First” expansion strategy: a statewide distribution agreement with Gulf Distributing Holdings, LLC, one of the Southeast’s most respected and operationally advanced beverage wholesalers. This partnership marks a major milestone in American Rebel Light Beer’s expansion, bringing full-coverage distribution across the entire state of Alabama through Gulf Distributing’s integrated network. By partnering with Gulf Distributing—a legacy MillerCoors house with over 50 years of market leadership—American Rebel Light Beer secures a powerful platform to service every county in the state.




A Powerhouse Partnership with Gulf Distributing to Fill the Map for American Rebel
Gulf Distributing is not just a participant in the market; they are a dominant force. Their network serves a diverse mix of chain retailers, independent stores, military communities, tourism corridors, and high-volume on-premise accounts. This agreement, recently executed on February 13th, seamlessly fills a critical geographic footprint, connecting the Gulf Coast to the Tennessee Valley, and ensures American Rebel Light Beer is positioned for rapid growth in one of the Southeast’s most strategically important beverage markets.
Leadership Commentary: Relentless Execution for American Rebel Light Beer
“Gulf Distributing Holdings is one of the most capable and respected wholesalers in the Southeastern USA and partnering with them gives American Rebel Light Beer a powerful statewide (Alabama) platform,” said Andy Ross, CEO of American Rebel Holdings. “Alabama is a priority market for us—culturally, geographically, and strategically. Gulf Distributing’s execution standards and multi-division reach make them the ideal partner to accelerate our growth. We are excited to bring Alabamians American Rebel Light Beer – America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer.“
“Our ‘Distributor First’ strategy is built around partnering with top-tier wholesalers who know how to win, and Gulf Distributing has been doing exactly that for decades,” said Todd Porter, President of American Rebel Beverages. “Their statewide footprint, operational discipline, and ability to build brands across grocery, convenience, and on-premise channels give us a strong foundation. This positions American Rebel Light Beer – America’s Patriotic Beer – for rapid expansion and long-term brand strength across the entire state of Alabama.”




Why Gulf Distributing (Alabama)? A Legacy of Winning
American Rebel selected Gulf Distributing because they embody the operational rigor required to build a national brand.
Deep Roots: Tracing its roots to the early 1970s, Gulf has evolved into a sophisticated, fully integrated system capable of managing high-volume brands.
Operational Scale: Gulf’s ability to execute complex retail programs and maintain relationships with the state’s most important accounts is unmatched.
Regional Dominance: Beyond Alabama, Gulf’s reach extends into Mississippi via a dedicated Red Bull division, proving their capability as a multi-state operator for premium, high-velocity brands.
Targeting a High-Velocity Patriot Market – Alabama
Alabama represents a “Sweet Spot” for American Rebel Light Beer.
The Market: With over five million residents and a strong domestic light beer consumer base, the state offers a massive platform for growth.
The Culture: Alabama’s identity—rooted in patriotism, college sports, country music, and the outdoor lifestyle—aligns perfectly with American Rebel’s “God, Family, and Country” positioning. It is the perfect home for American Rebel Light Beer – America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer.
The Territory: From the beaches of the Gulf Coast to the college towns of Tuscaloosa and Auburn, and the military communities near Redstone Arsenal, the territory provides a diverse, high-energy environment for the brand to scale.




Just in Time: The American Rebel Light Beer 250th Anniversary “Patriot Pack”
This distribution win comes just as American Rebel prepares to launch the 250th Anniversary Patriot Pack. Pre-orders are now open for this limited-edition run, which will hit stores in mid-May 2026, just in time for Memorial Day and the peak of America’s 250th Birthday celebrations. Thanks to Gulf Distributing, Alabamians will have the opportunity to have “America’s Patriotic Beer” in hand to celebrate Independence Day.
About American Rebel Light Beer
Brewed for patriots who love their country, American Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic, “healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer,” it celebrates freedom, Life, Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.
Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts, and build nationwide momentum through consistent execution and consumer access.
Since its launch in September 2024, American Rebel Light Beer has executed distribution agreements with top-tier partners in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, Arkansas, Pennsylvania, Massachusetts, West Virginia and most recently Alabama.