AleSmith Adding Luped In IPA

From AleSmith:

SAN DIEGO, CA (March 28, 2019) – AleSmith Brewing Company is adding a fresh IPA to its roster of year-round beer offerings. Luped In IPA (6.5% ABV) is a tribute to hops, deriving its name from the scientific name for this key ingredient, humulus lupulus. This brew features bright notes of apricots, citrus, tropical fruits, and berries. The light malt notes and smooth bitterness lead into an easy and drinkable finish.

The brewery wants to make sure their fans are “looped in” to how various hops can affect the aroma and flavor profiles of beer. A special “Hop Sensory Flight” will be available for purchase in the tasting room beginning at 11am this Friday, March 29th. This hop-forward flight will include San Diego Pale Ale .394, Juice Stand hazy IPA, and Luped In IPA, along with coordinating scent samples that imbibers are challenged to match to its corresponding beer taster. An answer key will be available to participants who want to check their hop knowledge.

AleSmith Owner, Peter Zien shared his enthusiasm for the new IPA by sharing, “2019 is a big year for AleSmith! Our newest IPA, with its tantalizing combination of new-era hops is sure to please the most discerning IPA fan”.

Luped In IPA will be available in 12 oz. cans and on draft at a retailer near you the week of April 1st.

Find AleSmith Brewing Company online at:

• Official Website: http://alesmith.com

• Facebook: www.facebook.com/AleSmithBrewing

• Instagram: www.instagram.com/AleSmithBrewing

• Tasting Room Instagram: www.instagram.com/alesmithtastingroom

• Twitter: www.twitter.com/AleSmithBrewing

ABOUT ALESMITH BREWING COMPANY

Forged in 1995, AleSmith has been recognized by consumers and critics alike as one of the world’s foremost craft brewing companies behind accolades that include medals won at prestigious national and international

beer competitions. In addition to being well established within its hometown of San Diego, AleSmith was acknowledged by the RateBeer community as the 6th Best Brewery in the World in 2018. The brewery is also a three-time winner of the Champion Brewery Award at the San Diego International Beer Competition, where it received a Silver Medal in 2018 for Old Numbskull American Barleywine Ale. Further recognition or individual beers includes a 2016 Gold Medal for Old Numbskull, and a 2017 Bronze Medal for Wee Heavy at the Great American Beer Festival. AleSmith is celebrating its 24th year in business and occupies a 109,942 square-foot facility with a state-of- the-art brewery. AleSmith’s range of acclaimed beers, which includes Speedway Stout, Nut Brown Ale, and San Diego Pale Ale .394 is distributed in 28 U.S. states and 8 countries.