AB/InBev Fights Maes (Heineken) In Color Trademark Infringement Case
Story by:
MyBeer Buzz
Published: July 16, 2012
| Updated: July 3, 2025
Who knew you can actually trademark a distinct color on packaging…well at least the Consumer Court in Brussels does. AB/InBev is fighting Maes beer over the use of blue on their Jupiler Blue packaging….and so far they are losing. Details from BeverageDaily.com:
AB InBev intends to fight a court decision that will force it to remove its Jupiler Blue beer from sale in Belgium, after a ruling that it had infringed a colour trademark held by rival brand Maes, whose ultimate owner is the Heineken Group.
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