New Holland Dragon’s Milk Reserve Salted Caramel Pre-sale Begins 9/4

A sweet reward awaits…

Mark your calendars; set a reminder; our third and final Dragon’s Milk Reserve pre-sale begins this Saturday, September 4th at 11am! Read on for the exciting details, or head to the official event page.

All pre-order sales are final. There are no refunds after the pick-up date. Order pick-ups not made on 9/18 will be forfeited, we cannot make arrangements for alternate pick-up dates. Please use the proxy process to have someone pick-up on your behalf.

RELEASE DETAILS

HOW TO PRE-ORDER

Online pre-orders will take place on Saturday, September 4th from 11am–5pm (or until all beer is sold out). Pre-orders can only be placed online. The online store can be reached here: biermi.com/store/new-holland. Payment will be required to complete your pre-order.

As a reminder, beers added to your cart are not officially yours until your order has been processed and you receive a confirmation email.

FAIRBANKS SOCIETY 

Our Fairbanks Society members will receive early access to the online store via email on Saturday, September 4th at 10:30am. The email will be sent to the address you used when you signed up for your membership. Please check your spam folder if you do not see the email within a few minutes of 10:30am. Qualifying Fairbanks Society membership must be purchased by tonight (Wednesday, September 1) at 11:59pm.

PICK-UP PROCESS

In order to provide the best and safest service possible, all Dragon’s Milk pre-orders MUST be picked up at the New Holland Warehouse & Fulfillment Center at 296 Roost Ave, Holland, MI 49424. NO orders will be fulfilled at the New Holland pubs or the New Holland Production campus.

Proxies are allowed, but every pickup must be accompanied by a copy of the order confirmation. Every person picking up orders must present a valid ID showing proof of age (21+). Pick-up date will be on Saturday, September 18th from 10am-4pm each day.

WHAT’S AVAILABLE?

Dragon’s Milk Reserve: Bourbon Barrel-Aged Stout with Salted Caramel (2021 Reserve 3) — The final Reserve of 2021 is an ode to one of our favorite releases. Aged for three months in select bourbon barrels, this mighty brew is finished with four different additions of caramel and topped with fine sea salt. Rich and indulgent, our latest legend is layered with sweet and salty flavors for a delicious beer best described as dessert in a glass. No limit; price is $17.99 (+ tax & deposit) a 4-pack. It will see distribution throughout the Dragon’s Milk footprint.

Dragon’s Milk Flight of Dragons (Mixed 12-Pack) — A new adventure awaits with the Flight of Dragons! This 12-pack of epic proportions features 6 cans of Dragon’s Milk White and 6 cans (yes, cans!) of our signature bourbon barrel-aged stout. No limit; price is $29.99 (+ tax & deposit) a 12-pack. It is currently exclusive to our pubs, but will see distribution throughout the Dragon’s Milk footprint soon.

For a list of frequently asked questions regarding this release,

visit the official event page here:

FREQUENTLY ASKED QUESTIONS