Leinenkugel’s to Open Brewery Inside Milwaukee Brewers Ballpark

From MolsonCoors, Leinenkugel’s & Alex Parker:

Beer brewed at the Brewers’ ballpark? It’ll soon be a reality.

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Under a new deal with the Milwaukee Brewers, Jacob Leinenkugel Brewing Co. is set to open a brewpub inside American Family Field when baseball resumes in 2023.

The J. Leinenkugel’s Barrel Yard at American Family Field will feature fans’ favorite Leinenkugel’s beers, as well as small-batch beers, at a full-service bar and restaurant space overlooking left field.

“We’re certainly honored to partner with the Brewers to deliver a unique brewery experience for fans,” said Leinenkugel’s President Tony Bugher. “This project has been a big one in the works and we’re really looking forward to the opening. I know fans will enjoy the opportunity to try new beers brewed right here that they can only get at the Barrel Yard.”

At the Barrel Yard, which is attached to the ballpark’s left field restaurant, fans can expect to find Leinenkugel’s classics, like Summer Shandy and Juicy Peach, as well as new innovations like Honey Lemon Light. With a 3-barrel brewing system in full view, the Barrel Yard will also brew up specialty beers made just for Brewers fans.

“We are thrilled to reveal J. Leinenkugel’s Barrel Yard at American Family Field with our valued partners at Molson Coors,” said Rick Schlesinger, Brewers president of business operations. “We have worked closely to redesign the space and experience for our fans. What could be better than enjoying a beverage crafted right here at American Family Field, and sampling an amazing menu of food options? The Barrel Yard will be a must-stop for fans on game day, and also a popular non-game day destination.”

The deal builds on a long-time relationship between the Brewers and official beer sponsor Molson Coors.

“When the opportunity came to expand our partnership with the Brewers and create another location where we could put in pilot brewing capabilities, that was very exciting to us,” Bugher says. “Innovation is at our core. We’re always looking for opportunities to be creative and get feedback from drinkers.”

It also underscores Molson Coors’ commitment to Milwaukee, the state of Wisconsin and Milwaukee’s passionate sports fans, says Dan Idstein, Molson Coors’ general manager for sales in Wisconsin.

“We were born here in Brew City. We’ve been here since the start, and nothing’s going to shake our pride in being Milwaukee-made,” he says. “Bringing a Leinenkugel’s brewery to the ballpark just deepens those strong Wisconsin roots.”

I’ve also added in Barrelman Ale (5.3%-AbV, 12oz cans)