Miller Lite Debuts The Yulelager Digital Fireplace With a Hoppy Twist

From Miller Coors:

The limited-edition digital fireplace is filled with frothy flames and pours ice-cold Miller Lite

CHICAGO, IL  [November 19, 2024] – ‘Tis the season for eggnog, yule logs, and now the limited-edition Miller Lite YuleLager— a digital, beer-pouring fireplace that offers fans a festive new way to savor the sights, sounds, and great tasting sips of the holiday season.  zzubreebym

The Miller Lite YuleLager is the beer lover’s must-have holiday accessory, featuring:

• A custom BeerBlaze LED screen, which creates the illusion of a frothy, beer-filled fire;
• A custom audio track so fans can enjoy the sounds of the crackling, faux fire paired with the satisfying pop of a freshly opened Miller Lite;
• Extra beer storage designed to keep Miller Lite at the perfect temperature;
• Sturdy, built-in stocking hooks;
• An insulated, fully removable chimney-inspired beer tower that allows fans to pour ice-cold Miller Lite straight from the beautifully crafted wooden base of the YuleLager, turning holiday time into Miller Time.

“As a beer brand known for going all out during the holidays, we wanted to create an epic item that encourages fans to come together with friends and family over something as simple and satisfying as Miller Lite,” said Alan Bremerkamp, Director of Marketing for Miller Lite. “That’s why we created the Miller Lite YuleLager. Whether you like to go all out for the holidays, or just keep things simple, the Miller Lite YuleLager puts an all-new twist on gathering around the fire during all your festive moments.” 

Setting up the Miller Lite YuleLager is simple. Just plug in the base, attach the top and the chimney-inspired beer tower, add beer to the top of the tower, and enjoy a fresh pour of ice-cold Miller Lite.

Starting November 22, fans 21+ looking to get their hands on a Miller Lite YuleLager can visit shop.millerlite.com, while supplies last. Additionally, fans can visit the shop to purchase returning items like Miller Lite Beernaments and holiday knitwear.

Missed out on getting this season’s hottest holiday accessory? Fans can still enjoy the virtual BeerBlaze at home, no YuleLager required, by visiting https://www.youtube.com/@MillerLite.

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For additional product information and updates on Miller Lite, fans 21+ should follow @MillerLite on Facebook and Instagram.

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ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.