Tröegs Gives Back to Pennsylvania Through Perpetual Giving Campaign

Tröegs Perpetual Giving Campaign Returns to Fight Pennsylvania Hunger

Tröegs Independent Brewing is putting its best-selling beer to work again, and this is one of those brewery campaigns that has a little more behind it than simply selling another case of IPA. The Hershey, Pennsylvania brewery is bringing back its Tröegs Perpetual Giving campaign for a fourth year, continuing a partnership with Feeding Pennsylvania that directs a portion of Perpetual IPA sales toward food banks and food pantries throughout the state. It’s a good use of a popular beer. And Pennsylvania needs the help.

The numbers are hard to ignore. More than 1.7 million Pennsylvanians are struggling to access enough food, and food insecurity across the state has increased by 44% since 2021. That’s a pretty sobering reality, especially during the holiday season when families are already dealing with higher expenses and the pressure of making ends meet. Tröegs has now contributed more than $58,000 to Feeding Pennsylvania since launching the campaign in 2023, with every dollar raised providing approximately ten meals for people facing food insecurity. Not a small contribution, particularly when it comes from a brewery putting an established beer brand behind a local cause.

The campaign also shows how much reach a Pennsylvania brewery can have when it works with its wholesale partners and an established charitable organization. Perpetual IPA is already one of the state’s biggest craft beer sellers, and specially marked 12-pack carriers will help bring attention to the Feeding Pennsylvania partnership as the campaign continues through December 31, 2026. The money supports a statewide network of food banks and pantries serving all 67 Pennsylvania counties, so this isn’t limited to one community or one local donation program. A lot of people are dealing with food insecurity, and the need isn’t going away when the holiday decorations come down.

Tröegs is once again asking Pennsylvania beer drinkers to drink great beer and do great things, with the 2026 Tröegs Perpetual Giving campaign supporting Feeding Pennsylvania through sales of Perpetual IPA and helping provide meals to residents who need them, and here are the details of this year’s campaign.

Tröegs Perpetual Giving 2026 Supports Feeding Pennsylvania

Tröegs Independent Brewing has announced the return of its Tröegs Perpetual Giving campaign, an annual charitable partnership with Feeding Pennsylvania designed to raise money and awareness for food insecurity throughout the Commonwealth.

Now in its fourth year, the campaign is part of Tröegs’ Aletruism community outreach program, which encourages consumers to support meaningful causes while enjoying the brewery’s beers.

Through December 31, 2026, Tröegs will donate a portion of proceeds from sales of Perpetual IPA to Feeding Pennsylvania. The contributions will help support the organization’s network of food banks and local food pantries serving communities across the state.

Perpetual IPA is Tröegs’ best-selling beer and one of Pennsylvania’s most recognizable craft beer offerings. By connecting the charitable campaign to an established flagship product, Tröegs is giving beer drinkers an opportunity to support hunger-relief efforts through a product they already know.

The brewery is also working with its wholesale partners to extend the campaign’s reach throughout Pennsylvania.

Tröegs Has Donated More Than $58,000 Since 2023

Since the Tröegs Perpetual Giving campaign began in 2023, Tröegs has donated more than $58,000 to Feeding Pennsylvania.

According to the brewery, every dollar generated through the campaign provides approximately ten meals for Pennsylvania residents experiencing food insecurity.

That makes the campaign’s accumulated contribution particularly meaningful. The partnership connects a major Pennsylvania craft brewery with an established statewide hunger-relief organization, helping turn beer sales into direct support for people who need access to food.

Tröegs co-founding brother Chris Trogner says the holiday season is an important reminder of the ongoing problem of food insecurity and the need to support organizations working to address it.

The brewery also credits its wholesale partners for helping make the Tröegs Perpetual Giving campaign possible.

Pennsylvania Food Insecurity Continues to Increase

The need for food assistance across Pennsylvania remains substantial.

According to the figures included in the campaign announcement, food insecurity in Pennsylvania has increased by 44% since 2021, with more than 1.7 million people struggling to access enough food.

Feeding Pennsylvania coordinates a statewide network of food banks serving all 67 counties. Its network distributes more than 237 million pounds of food to nearly 3,000 agencies and food pantries.

Those organizations provide an important connection between food donations and the communities that need assistance. The statewide network helps deliver food to families and individuals who might otherwise have difficulty accessing regular meals.

Tröegs’ contribution supports this broader network rather than limiting its charitable efforts to a single location.

Feeding Pennsylvania CEO Julie Bancroft praised the brewery for continuing to make food insecurity a priority and supporting food banks and pantry partners throughout the Commonwealth.

Specially Marked Perpetual IPA 12-Packs Return

Pennsylvania beer drinkers will find specially marked Perpetual IPA 12-pack can carriers highlighting the 2026 Tröegs Perpetual Giving campaign.

The packaging provides additional visibility for the partnership between Tröegs Independent Brewing and Feeding Pennsylvania, helping customers understand that a portion of proceeds from qualifying Perpetual IPA sales supports hunger-relief efforts.

The campaign runs through December 31, 2026.

For Tröegs, Perpetual IPA is a natural fit for the program. The beer already has a strong following throughout Pennsylvania, and connecting an established flagship product with a charitable campaign gives the brewery an opportunity to generate support without asking consumers to change their usual beer-buying habits.

The brewery’s message remains straightforward: drink great beer and do great things.

Tröegs Aletruism Program Continues Its Community Support

Tröegs Perpetual Giving operates under Tröegs’ Aletruism community outreach program, which reflects the independent brewery’s commitment to supporting organizations and causes that make a difference in Pennsylvania.

The Feeding Pennsylvania partnership has become an annual part of that effort, returning each holiday season with the goal of generating additional resources for hunger-relief organizations.

The 2026 campaign continues a relationship that has already generated more than $58,000 in donations since 2023.

For beer fans, the campaign offers another reason to support an independent Pennsylvania brewery. For families facing food insecurity, the funds help provide meals through a network of food banks and pantries that operate throughout the state.

Additional information about the campaign and participating products is available through Tröegs Independent Brewing and Feeding Pennsylvania.

Drink great beer and do great things. That’s the idea behind Tröegs Perpetual Giving, and Tröegs is keeping the campaign going through the end of 2026.

Here is the full Press Release:

HERSHEY, PA – Tröegs Independent Brewing announces the return of Perpetual Giving, a partnership with Feeding Pennsylvania established to raise funding and awareness for food insecurity.

Currently in its fourth year, the annual campaign encourages Tröegs fans to “drink great beer and do great things” as part of the independent, family-owned brewery’s Aletruism community outreach program.

Now through December 31, Tröegs will donate a portion of proceeds from sales of Perpetual IPA – the best-selling craft beer in Pennsylvania – to Feeding Pennsylvania to support its network of food banks and pantries across the state.

“The holiday season serves as a reminder of the real issue of food insecurity,” says Tröegs co-founding brother Chris Trogner. “We’re proud to partner with our amazing wholesalers to provide aid to Feeding Pennsylvania and local food pantries in our home state.”

Since the campaign’s inception in 2023, Tröegs has donated more than $58,000 to Feeding Pennsylvania. Every dollar generated provides approximately ten meals to help feed Pennsylvania’s food-insecure residents.

This year, beer drinkers can find specially marked Perpetual IPA 12-pack can carriers highlighting the mission and other specific details of the partnership.

Food insecurity in Pennsylvania has risen by 44% since 2021, with more than 1.7 million people struggling to access enough food. Feeding Pennsylvania’s network of food banks spans all sixty-seven counties and distributes more than 237 million pounds of food to almost 3,000 agencies and food pantries.

“Tröegs is making food insecurity a priority in Pennsylvania, and we’re grateful for their ongoing efforts in helping to end hunger across the state,” said Julie Bancroft, CEO, Feeding Pennsylvania. “This campaign shows what can happen when a community rallies around a shared goal, and it will strengthen the resources available to Feeding Pennsylvania’s food banks and pantry partners.”

Related Tröegs news from mybeerbuzz.com:
Tröegs Independent Brewing has continued to produce an interesting mix of Pennsylvania craft beer, seasonal releases and experimental IPAs, and MyBeerBuzz has followed plenty of those developments.

Check out our coverage of Tröegs Perpetually Perpetual New Other Half Collaboration IPA, featuring the brewery’s double dry-hopped West Coast IPA collaboration; Tröegs Double Perpetual IPA Returns, an amped-up version of its flagship Perpetual IPA; Tröegs Field Study Summer IPA, a seasonal release built around Citra, Mosaic and El Dorado hops; Tröegs Pennsylvania Lager, the brewery’s year-round lager; and Tröegs Nimble Giant Double IPA, another popular release from the Hershey brewery.

These stories offer a closer look at the beers, brewing experiments and independent Pennsylvania brewery behind the Perpetual Giving campaign.

About Tröegs Independent Brewing

Tröegs Independent Brewing is a family-owned craft brewery based in Hershey, Pennsylvania, founded in 1996 by brothers John and Chris Trogner. Since opening its doors, Tröegs has developed into one of Pennsylvania’s best-known independent breweries, building a reputation around hop-forward American beers, creative seasonal releases, traditional brewing styles and an ongoing commitment to experimentation. The brewery has maintained its independent, family-owned identity while growing its distribution and establishing a strong following throughout Pennsylvania and beyond.

The Tröegs story began with two brothers who wanted to build a brewery around their shared interest in great beer. What started as an independent brewing operation eventually developed into a larger production brewery in Hershey, where Tröegs continues to make its beers and welcome visitors. The company relocated its entire brewing operation to its current Hershey facility in 2011, creating a destination that brings together brewing, hospitality, food and the brewery’s distinctive approach to craft beer.

One of the most recognizable beers in the Tröegs portfolio is Perpetual IPA. This year-round India Pale Ale has become the brewery’s flagship product and, according to the current campaign announcement, the best-selling craft beer in Pennsylvania. Perpetual IPA is known for its hop-forward character and has helped establish Tröegs as a major name in the Pennsylvania IPA market. Its popularity also makes it a natural centerpiece for the brewery’s Perpetual Giving charitable campaign, connecting an established beer with an effort to support food banks and local communities.

Beyond Perpetual IPA, Tröegs produces a diverse selection of beers that includes Troegenator Double Bock, Nugget Nectar, Mad Elf, Sunshine Pilsner, DreamWeaver Wheat, Nimble Giant and a rotating collection of seasonal and limited releases. These beers represent different sides of the brewery’s brewing program, from traditional European-inspired styles to modern American IPAs with substantial hop character. Seasonal favorites such as Mad Elf and Nugget Nectar have developed particularly strong followings among Pennsylvania craft beer drinkers.

Experimentation is another important part of the Tröegs identity. The brewery’s Scratch Series provides its brewing team with an opportunity to test ingredients, develop new recipes and explore different brewing techniques through small-batch production. Since its introduction, the Scratch program has produced hundreds of experimental beers and helped inspire products that eventually become seasonal and year-round offerings. Tröegs also operates a dedicated Scratch Lab, giving its brewers additional room to explore new ideas before deciding which beers deserve a wider release.

The brewery’s interest in ingredients extends beyond hops and malt. Tröegs has developed relationships with regional agricultural producers and uses Pennsylvania-grown grain, honey and fruit in its brewing and food programs. The brewery has reported purchasing more than 225,000 pounds of local ingredients annually, supporting regional producers while giving its brewing and culinary teams access to ingredients grown close to home. This connection to Pennsylvania agriculture is an important part of the company’s independent identity.

Tröegs also operates a visitor experience in Hershey that includes its Tasting Room, Snack Bar, General Store and brewery tours. Visitors can experience the brewing operation, learn about the company’s history and sample a selection of Tröegs beers. The Snack Bar complements the beer lineup with food prepared using seasonal and locally sourced ingredients, making the brewery more than simply a place to purchase beer. It has become a destination for Pennsylvania residents, craft beer enthusiasts and visitors traveling through the Hershey area.

Community involvement is another important part of the brewery’s business philosophy. Through its Aletruism community outreach program, Tröegs supports organizations and initiatives that benefit Pennsylvania communities. The Perpetual Giving partnership with Feeding Pennsylvania is one of its most visible charitable efforts, directing a portion of Perpetual IPA sales toward food banks and food pantries serving residents throughout the Commonwealth. Other community partnerships and charitable efforts help extend the brewery’s involvement beyond its production operation.

Tröegs Independent Brewing continues to combine family ownership, Pennsylvania roots, independent brewing and a willingness to experiment. Its beers have earned a place in the state’s craft beer market, while its seasonal releases, Scratch Series and community partnerships keep the brewery connected to both its customers and its home state. From Perpetual IPA and Nugget Nectar to its ongoing charitable work with Feeding Pennsylvania, Tröegs remains an important part of Pennsylvania’s independent craft brewing community.

For more information about Tröegs Independent Brewing, its beer lineup, brewery tours, community programs and upcoming releases, visit troegs.com.

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