Budweiser Celebrates 150 Years And Milwaukee’s First-Ever World Series Championship With Memorabeerlia, A Limited-Edition Collection Of Mlb-Authenticated World Series Collectibles

Budweiser MemoraBEERlia Collection

Budweiser has spent 150 years attaching its name to American celebrations, and now the brand is turning a historic baseball championship into something fans can actually hold onto. The new MemoraBEERlia Collection brings together Budweiser’s anniversary, its long-running relationship with Major League Baseball and Milwaukee’s first World Series championship in a limited-edition group of authenticated collectibles made using pieces of actual World Series items.

It’s a pretty unusual way to remember a championship. Instead of stopping at another commemorative can or printed logo, Budweiser is using pieces of baseballs, game-used bases and bottles from the World Series locker room celebration to make tap handles, coasters and pint glasses with a direct connection to the event. For baseball memorabilia collectors, that physical connection is the selling point, especially when the pieces carry MLB authentication.

The timing also gives the collection another layer. Budweiser is celebrating its 150th anniversary in 2026, and Milwaukee’s reported first championship gives the brand a particular city and fan base to celebrate alongside its larger baseball partnership. The centerpiece is a series of Championship Tap Handles featuring pieces of 2026 World Series baseballs, while the other items bring authenticated parts of the game and its postgame celebration into collectible formats. Not just another souvenir.

Budweiser says the collection includes 150 authenticated collectibles, and the company is also planning a Milwaukee celebration featuring former Brewers star Prince Fielder on parade day. The fan giveaway for eligible adults runs through November 5, with entry through Budweiser’s social media channels. Here’s the full announcement and what Budweiser says fans can expect from the MemoraBEERlia Collection.

Made from 2026 MLB World Series authenticated items, the 150 item MemoraBEERlia Collection features game-used relics and locker room-used celebration bottles across Championship Tap Handles and exclusive fan collectibles

Key Facts:

• Budweiser is launching MemoraBEERlia, an exclusive limited-edition collection of 150 authenticated collectibles crafted from MLB-authenticated 2026 World Series items, celebrating the brand’s 150th anniversary and the crowning of a first-time champion.

• Championship Tap Handles, to celebrate Milwaukee’s victory, will feature MLB-authenticated pieces of 2026 World Series baseballs woven into the tap handle.

• For fans 21+, Budweiser is creating World Series Base Coasters, featuring MLB-authenticated pieces of game-used 2026 World Series bases, and Celebration Pint Glasses, created with MLB-authenticated pieces of Budweiser championship bottles used in the 2026 MLB World Series locker room celebration. Fans 21+ will have a chance to enter on Instagram, Facebook, X or TikTok using #BudMemoraBEERlia #Sweepstakes now through November 5.

St. Louis, MO – October 30, 2026 – Budweiser, the Official American Beer Sponsor of Major League Baseball and the league’s longest-tenured current partner, today announced the MemoraBEERlia Collection, an exclusive, limited-edition series of 150 authenticated collectibles crafted from the 2026 World Series presented by Capital One. The collection will feature Championship Tap Handles to celebrate Milwaukee’s victory, alongside other fan collectibles including World Series Base Coasters and Celebration Pint Glasses – all made from MLB-authenticated items used during the 2026 World Series.

For 150 years, Budweiser has been synonymous with victory, from championship locker room celebrations to post-game toasts in bars across America. As Milwaukee celebrates its first World Series championship, Budweiser is connecting the historic moments of the game directly to the fans’ first taste of victory.

The Championship Tap Handles, made to celebrate Milwaukee’s victory, feature real pieces from actual baseballs used in the 2026 World Series and a tamperproof MLB Authentication hologram, turning the tap into a verifiable piece of championship history. Budweiser will also host a celebratory “First Taste of Victory” event on parade day in Milwaukee. Legendary Milwaukee player Prince Fielder will join the celebration, allowing fans 21+ to celebrate the historic moment by raising a Budweiser to the newly crowned champions.

For fans 21+, the MemoraBEERlia Collection includes World Series Base Coasters, created with real pieces of game-used 2026 World Series bases, and Celebration Pint Glasses, created with real pieces of Budweiser championship bottles used in the 2026 MLB World Series locker room celebration. Fans 21+ will be able to enter on Instagram, Facebook, X or TikTok using #BudMemoraBEERlia #Sweepstakes now through November 5 to own a tangible connection to the historic 2026 MLB World Series.*

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch said: “For 150 years, Budweiser has been part of baseball’s biggest celebrations, and this year is especially meaningful as we mark our anniversary and welcome a first-time World Series champion. The MemoraBEERlia Collection celebrates fans by creating iconic collectibles made of the World Series and the taste of victory.”

Uzma Rawn Dowler, Chief Marketing Officer of Major League Baseball said: “Major League Baseball is thrilled to see Budweiser celebrate the 2026 World Series with the MemoraBEERlia Collection. Turning game-used items from the World Series into fan collectibles and tavern tap handles creates a tangible link between championship moments and the fans who witnessed them. This collection shows how our longest-tenured partner continues to deepen fan engagement and put baseball history directly into fans’ hands.”

The MemoraBEERlia Collection caps off Budweiser’s celebration of the brand’s 150th anniversary throughout the 2026 MLB season as the league’s Official American Beer Sponsor and longest-tenured current partner. For over 150 years, Budweiser has been both made in America and Made of America. As the beer synonymous with America’s favorite national pastime, the MemoraBEERlia Collection is the latest way Budweiser is continuing its commitment to bringing fans 21+ closer to iconic teams, powerhouse players, and unforgettable in-game moments as the brand celebrates this historic milestone.

The Major League Baseball Authentication Program is the most comprehensive league-wide memorabilia authentication initiative in professional sports. Since its launch in 2001, it has become the industry standard for autographed and game-used sports memorabilia authentication. Designed to distinguish officially authenticated MLB memorabilia from other items on the market, the program offers an objective third-party authentication system that guarantees genuine memorabilia for all MLB fans.

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*BUDWEISER® MEMORABEERLIA. No Purchase Necessary. Open to US residents (excluding FL, MD, ME & SD residents) 21+. Begins 10/30/26 & ends 11/5/26. See Official Rules at https://us.budweiser.com/rules#memorabeerlia for prizes & details. Msg & data rates may apply. Void where prohibited.

Related news from mybeerbuzz.com:
MyBeerBuzz has covered several of Budweiser’s 150th anniversary projects and its ongoing relationship with Major League Baseball, including the return of vintage-inspired MLB team cans, Budweiser’s Beechwood Reserve baseball collaboration and the brand’s broader 150th anniversary celebration. Those stories provide more background on how Budweiser is using limited-edition beer packaging, baseball partnerships and special releases to mark the milestone year.

Budweiser launches the Bud 150 Club and vintage-inspired MLB team cans
Budweiser Beechwood Reserve and its MLB baseball-bat collaboration
Budweiser celebrates its 150th anniversary with a brewery party
Budweiser’s 150th anniversary and Budweiser Zero

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

Budweiser is an American-style lager brand introduced in 1876 by Adolphus Busch, who set out to create a beer that could appeal to drinkers across the United States rather than being tied to one particular region. Over the following generations, Budweiser became one of the best-known beer brands in the country, building its identity around a consistent lager recipe, national distribution and a strong connection to American culture.

Now part of Anheuser-Busch, Budweiser is marking its 150th anniversary in 2026. The milestone gives the company an opportunity to revisit the brand’s history while continuing to develop special packaging, marketing programs and collaborations that connect Budweiser with consumers. The anniversary campaign has included commemorative packaging and baseball-related projects, reinforcing the relationship between the beer brand and Major League Baseball.

Budweiser’s brewing identity is built around a medium-bodied American-style lager with a crisp finish and a balanced flavor profile. The company says the beer continues to use the family recipe followed by generations of Busch family brewmasters. Traditional production methods include kraeusening, a process used for natural carbonation, and beechwood aging, which forms part of the brand’s established brewing approach.

Budweiser and Major League Baseball

Baseball has become one of the most visible parts of Budweiser’s cultural identity. As the Official American Beer Sponsor of Major League Baseball, Budweiser connects its brand to the sport through partnerships, commemorative cans, fan promotions and special events. Its MLB programs range from team-themed packaging to anniversary projects designed around baseball history and the experiences fans share during the season.

In 2026, Budweiser’s 150th anniversary and the MLB season have provided a shared theme for several limited-edition projects. The brand has introduced vintage-inspired MLB team cans and baseball collaborations that draw on materials associated with the game. These releases give fans opportunities to collect special packaging and memorabilia while highlighting Budweiser’s long-running relationship with professional baseball.

The MemoraBEERlia Collection continues that approach by using MLB-authenticated pieces from the 2026 World Series to create Championship Tap Handles, World Series Base Coasters and Celebration Pint Glasses. Rather than relying solely on printed graphics, the collection incorporates pieces of game-used baseballs, bases and bottles from the locker room celebration, according to the company’s announcement.

Anheuser-Busch and American brewing

Budweiser is part of Anheuser-Busch, the St. Louis-based brewing company with a portfolio that includes Budweiser, Bud Light, Busch Light, Michelob ULTRA, Stella Artois and other beer and beverage brands. Anheuser-Busch says its history in American brewing stretches back more than 165 years, and its operations include breweries, employees, suppliers and distribution partners across the country.

The company’s brands occupy different positions in the beer market, but Budweiser remains closely associated with classic American lager, national advertising and major sporting events. Its packaging and promotional programs often draw on recognizable American symbols, including baseball, holiday celebrations and the Budweiser Clydesdales.

The 150th anniversary campaign places those traditions in focus. Projects such as the MemoraBEERlia Collection connect the brand’s history with a particular moment in sports, turning authenticated World Series materials into collectibles intended for adult fans. The collection also reflects a broader strategy of using limited editions and partnerships to give established brands new ways to engage consumers.

For more information about the company, its beer brands and its current programs, visit the official Anheuser-Busch website.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT MAJOR LEAGUE BASEBALL

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025,

MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases.

Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024.

As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America’s Favorite National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.

FAQs

1. What is the MemoraBEERlia Collection?

MemoraBEERlia is Budweiser’s exclusive, limited-edition collection of 150 MLB-authenticated collectibles crafted from the 2026 World Series, including Celebration Pint Glasses, World Series Base Coasters and Championship Tap Handles featuring game-used and locker room-used items. The collection celebrates Budweiser’s 150th anniversary and the crowning of a first-time World Series champion.

2. What items are part of the collection?

The collection includes:

• Championship Tap Handles for fans 21+

• World Series Base Coasters for fans 21+

• Celebration Pint Glasses for fans 21+

3. What are the Championship Tap Handles?

The centerpiece of Budweiser’s MemoraBEERlia Collection is a limited-edition series of Championship Tap Handles created to pour Budweiser’s iconic taste of victory for Milwaukee fans. Each Budweiser tap handle is embedded with authentic pieces of a 2026 MLB World Series baseball, turning every pour into a celebration of championship history.

4. What are the World Series Base Coasters?

The World Series Base Coasters are created with MLB-authenticated pieces of game-used 2026 World Series bases.

5. What are the Celebration Pint Glasses?

The Celebration Pint Glasses are created with MLB-authenticated pieces of Budweiser championship bottles used in the 2026 MLB World Series locker room celebration.

6. How can fans get the championship collectibles?

Fans 21+ can enter now through November 5 on Instagram, Facebook, X or TikTok using #BudMemoraBEERlia #Sweepstakes for a chance to win the World Series Base Coasters and Celebration Pint Glasses.

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