Sierra Nevada Trail Pass Golden Gets New Can Packaging

Sierra Nevada Trail Pass Golden Gets Updated 12-Ounce Cans

Today I have your first look at updated can packaging coming from Sierra Nevada Brewing Co. in Chico, California, and Mills River, North Carolina. This is Trail Pass Non-Alcoholic Golden, one of Sierra Nevada’s growing lineup of non-alcoholic craft beers, and the beer will remain at less than 0.5% ABV.

The biggest change shown on this new packaging is the can format. The updated label identifies Trail Pass Non-Alcoholic Golden as a 12-fluid-ounce can, giving fans a fresh new package to look for as Sierra Nevada continues expanding its Trail Pass non-alcoholic beer lineup.

The new package maintains the recognizable Sierra Nevada branding while giving Trail Pass Golden a bold outdoor-inspired presentation. The label prominently features the Trail Pass name, the Sierra Nevada banner, a mountain-and-trail design and the words “Non-Alcoholic Golden.” The packaging also emphasizes Sierra Nevada’s family-owned, operated and argued-over identity.

What Is Sierra Nevada Trail Pass Golden?

Trail Pass Golden is a non-alcoholic golden ale designed to deliver a traditional craft beer experience without crossing the 0.5% ABV non-alcoholic threshold. Sierra Nevada currently lists the beer at less than 0.5% ABV and 15 IBU, with Bravo, Cascade and Centennial hops. The brewery describes it as smooth and malt-forward, with bright floral and citrus hop character.

One of the more interesting aspects of Trail Pass is how Sierra Nevada makes it. Rather than brewing a conventional beer and removing the alcohol afterward, Sierra Nevada says it uses traditional brewing methods and a specialized yeast designed to produce only minimal alcohol. The brewery says the process took five years of development before the Trail Pass recipe was finalized.

That approach puts Trail Pass Golden squarely in the rapidly expanding world of non-alcoholic craft beer, where drinkers increasingly want recognizable beer flavor, aroma and body without traditional alcohol levels.

New Trail Pass Golden Packaging

The supplied label shows the updated 12-ounce can, while the beer itself remains less than 0.5% ABV. The package also identifies Sierra Nevada Brewing Co.’s brewing locations in Chico, CA, and Mills River, NC.

At this point, the new label provides the packaging information but does not establish a specific release date or indicate exactly which existing package formats will be replaced. Those details should become clearer as Sierra Nevada rolls out the updated Trail Pass Golden packaging.

For fans of Sierra Nevada Trail Pass Golden, this is an important packaging update to watch for. The beer remains the same low-alcohol Trail Pass Golden at its core, but the refreshed 12-ounce can should give the brand a new look on store shelves.

Stay tuned for Sierra Nevada Trail Pass Golden release details, distribution information and additional Trail Pass series packaging updates.

Related Sierra Nevada coverage on mybeerbuzz.com:
MyBeerBuzz has been following Sierra Nevada’s expanding lineup closely, including Sierra Nevada Adding Trail Pass Non-Alcoholic Fest Brew, Sierra Nevada Adding Non-Alcoholic Trail Pass Juicy IPA, Sierra Nevada Adding Trail Pass Extra Dark Non-Alcoholic Cans, and the latest Sierra Nevada Celebration Returning for 2026, giving readers a look at both the brewery’s growing non-alcoholic portfolio and its traditional craft beer releases.

Label Text:

“FAMILY OWNED, OPERATED & ARGUED OVER®

Finest Quality Purest Ingredients

TRAIL PASS NON-ALCOHOLIC Golden 12 FLUID OUNCES | LESS THAN 0.5% ALC. BY VOL.“

About Sierra Nevada Brewing Co.

Sierra Nevada Brewing Co. is one of the most influential and recognizable names in American craft beer, with a history that stretches back to 1980, when founder Ken Grossman established the brewery in Chico, California. The company remains family owned and operates major brewing facilities in Chico, California, and Mills River, North Carolina, giving Sierra Nevada a unique coast-to-coast presence within the American craft brewing industry.

Sierra Nevada built its reputation on distinctive, hop-forward beers, quality ingredients and a willingness to experiment. The brewery’s portfolio includes legendary beers such as Sierra Nevada Pale Ale, Torpedo Extra IPA, Celebration Fresh Hop IPA, Hazy Little Thing and Bigfoot Barleywine, along with seasonal beers, specialty releases, barrel-aged projects and innovative limited editions.

That culture of innovation is particularly visible in Sierra Nevada’s approach to modern beer categories. The brewery continues to experiment with new IPA styles, low-ABV beers, specialty ales and non-alcoholic beverages while maintaining the brewing philosophy that helped make the company a craft beer institution.

The Trail Pass family represents one of the brewery’s biggest moves into the non-alcoholic craft beer category. Sierra Nevada says Trail Pass is brewed using traditional brewing techniques rather than alcohol removal, relying on a specialized yeast that produces less than 0.5% ABV. The brewery spent five years developing the process before bringing Trail Pass to consumers.

Today, the Trail Pass lineup extends well beyond the original offering. Sierra Nevada’s current non-alcoholic portfolio includes Trail Pass Golden, Trail Pass IPA, Trail Pass Hazy IPA and Trail Pass Brewveza, along with limited releases and additional seasonal-style offerings. The brewery’s Trail Pass Golden is positioned as the smoother, malt-forward member of the family, with fruity aromas, bright floral and citrus notes, and a crisp finish.

Trail Pass Golden also illustrates how Sierra Nevada is responding to the changing craft beverage market. Non-alcoholic beer has evolved from a niche category into an increasingly important part of the beer industry, with consumers looking for beverages that can fit into outdoor activities, weekday occasions, social gatherings and other situations where traditional alcohol may not be preferred.

The Sierra Nevada Trail Pass Golden 12-ounce can is therefore more than a simple packaging refresh. It keeps one of the brewery’s established non-alcoholic beers visible while giving the product a refreshed presentation. With the beer remaining below 0.5% ABV, the new package continues to target drinkers looking for full craft beer character in a non-alcoholic format.

Sierra Nevada’s commitment to brewing innovation, sustainability, independent craft beer and experimentation has helped the brewery remain one of America’s most important craft brewing companies. The continued development of Trail Pass shows that the brewery is applying that same creative approach to the rapidly growing non-alcoholic beer market.

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