Firestone Walker Gen-10 Coming To The Propagator

A fresh new IPA release is on the horizon from Firestone Walker Brewing Company, brewed between their main facility in Paso Robles, California, and The Propagator in Venice, California. This upcoming beer is called Gen‑10, and it’s the latest entry in the brewery’s “Live From The Propagator” series, an ongoing lineup that showcases small‑batch, hop‑driven innovation from Firestone Walker’s pilot brewhouse.

Gen‑10 is being billed as a West Side IPA, a bright, modern, hop‑forward take on the West Coast style. The beer will roar in at 7.3% ABV, promising a clean, crisp profile with plenty of citrus, pine, and tropical hop character. Firestone Walker continues to lean into their reputation for precision‑crafted IPAs, and Gen‑10 looks poised to be another standout in their rotating lineup.

You’re looking at the 16‑oz can, featuring bold, energetic artwork by Joshua Noom, whose graphic style has become a recognizable part of Firestone Walker’s limited‑release identity. The design reinforces the beer’s West Coast attitude and the creative spirit of The Propagator.

Stay tuned for full Firestone Walker Gen‑10 IPA release details, distribution updates, and availability as the brewery gets closer to launch.

About Firestone Walker Brewing:

Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a second-generation, family-led brewery based on California’s Central Coast. Helmed by highly decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio including 805, California’s #1 craft beer brand; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.
More at 805beer.com and FirestoneWalker.com

Firestone Walker Brewing Company is a California craft brewery that produces a variety of beers, including pale ales, IPAs, and barrel-aged beers. The brewery was founded in 1996 by brothers-in-law Adam Firestone and David Walker.

History:
The first brewery was located on a family vineyard in Los Olivos, California.
The first beer, Double Barrel Ale, was made in 2001 using a patented variation of the Burton union system.
In 2015, Firestone Walker combined with Duvel Moortgat, a Belgian brewery.
Firestone Walker is California’s second largest craft brewery.

Breweries:
The main brewery is in Paso Robles, California.
There are also breweries in Buellton and Venice, California.

Beers:
805: A bestselling beer brewed on California’s Central Coast
Mind Haze: A bestselling beer
Firestone Lager: A pale lager that was ranked one of VinePair’s best beers of 2018
Venice Propagator Series: Limited-release beers
Vintage Series: Premium barrel-aged beers
Barrelworks: Imaginative beers dedicated to all things wild

Sustainability:
Firestone Walker is committed to sustainability, reduction, recycling, and reuse.

Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other—founded by two brothers-in-law who simply wanted to make the perfect beer.

The story begins with Adam Firestone (a.k.a. The Bear) and David Walker (a.k.a. The Lion) debating the subject of beer. Their search for a decent local ale proved futile, and it wasn’t long before they had goaded themselves into brewing their own.
Their initial brewing efforts were made in a second-hand brewhouse with converted winemaking equipment—mostly with mixed results. But the hook was set when their first recipe for Double Barrel Ale was attempted.

This year marks the 25th anniversary of that moment. Join us as we look back at the curious, passionate and, at times, precarious path that led us from there to here.

The Brewmaster
Matt Brynildson
When Adam and David moved their brewing operations to Paso Robles in 2001, they also landed “the perfect brewmaster at the perfect time.” Matt Brynildson has worked his magic at Firestone Walker ever since, earning the nickname “Merlin” on his way to becoming renowned as one of the world’s leading brewmasters.

California Brewing Company
California has been our home since we started in 1996. We live and brew here, and we draw energy from the communities that surround us.
Our beers are available nationwide, yet they always reflect where they come from—a land where creativity and innovation are the rule. This is what it means to us to be a California beer company.

Craft & Quality
At Firestone Walker, Beer Before Glory is our mantra for reminding ourselves we do what we do because of the beer. Period. It’s our battle cry to never accept well enough. It’s the high aim for a perfect beer we will never make. Beer Before Glory is our craft, ever honed on the stone of humility.

zzubreebym