Yuengling Light Lager Expands Partnership with Field & Stream Through 2026 New Limited-Edition Packaging

I brought you an early peek at this packaging back in Sept, 2025, and now this update from Yuengling Brewery in Pottsville, Pennsylvania:

America’s Oldest Brewery and Field & Stream continue their shared celebration of outdoor adventure, tradition, and American craftsmanship.

POTTSVILLE, Pennsylvania (March 4, 2026) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announced today the return of its popular Yuengling Light Lager × Field & Stream limited-edition cans and packs, available across the brewery’s growing 30-state footprint throughout 2026.

Now entering the second year of this partnership, Yuengling and Field & Stream once again join forces to celebrate America’s outdoor heritage with a new and refreshed design that captures the spirit of adventure, craftsmanship, and shared American values.
 
For the 2026 edition, Yuengling’s design team worked closely with Field & Stream to select vintage magazine cover art that captured the spirit of American adventure and reimagined those illustrations for this year’s cans and packs. The result is a modern Light Lager pack that feels both timeless and distinctly Yuengling, a nod to classic outdoor storytelling with a fresh twist for today’s drinkers.  Light Lager is a distinctly different light beer with a subtle amber color and full flavor, yet only 99 calories and 3.2 carbs.
 
The 2026 design spans 12-ounce and 16-ounce Light Lager cans and 12- and 24-pack cartons, featuring Field & Stream’s iconic outdoor imagery alongside Yuengling’s signature eagle that represents the brewery’s longevity, quality and pride. Each pack includes a QR code connecting consumers to exclusive prizes and sweepstakes including a chance to win a stay at the Field & Stream Lodge Co in Bozeman, Montana plus quarterly prizes such as Yuengling coolers, camping chairs, and co-branded apparel.
 
“This partnership continues to resonate with our consumers because it celebrates the same things Yuengling stands for: hard work, quality, and the great American outdoors,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer. “After the success of last year’s collaboration, we’re proud to bring it back in 2026 and give our Light Lager drinkers another reason to raise a can to adventure.”
 
Founded in 1829, Yuengling’s nearly 200-year heritage is built on family tradition, independence, and resilience. These values are shared with Field & Stream, the iconic outdoor-lifestyle brand. Together, the brands continue to connect with loyal fans who value authenticity, craftsmanship, and the simple reward of time spent outdoors.
 
“This partnership has proven to be a natural fit with Light Lager drinkers,” said Wendy Yuengling, Chief Administrative Officer. “Both Yuengling and Field & Stream have deep American roots built on a love for the outdoors and a respect for traditions that stand the test of time.”
 
This partnership reinforces Yuengling’s strategic focus on Light Lager, bringing additional visibility and momentum to the brand. The collaboration builds on that by offering consumers a limited-edition design that celebrates both their favorite light beer and a shared legacy rooted in adventure and conservation.
 
Yuengling Light Lager × Field & Stream limited‑edition packs are hitting shelves now with distribution continuing across Yuengling’s 30‑state footprint throughout the year.
 
Find out more at https://www.yuengling.com/legends/

 About D.G. Yuengling & Son, Inc. 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, and Bongo Fizz. 
 
Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise.  Get news, updates and access media images here: https://www.yuengling.com/news 

About Field & Stream

For more than a century, Field & Stream has been the most-trusted voice of the outdoors.  With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. Acclaimed singer-songwriters Eric Church and Morgan Wallen, along with a group of experienced brand builders, acquired and relaunched Field & Stream in 2024, unifying this legacy brand for the first time in its history. Now embarking on a new chapter, the next generation of Field & Stream includes an outdoor-lifestyle media platform–rooted in storytelling, a return to a premium print publication, a membership community, a wide variety of co-branded and licensed product lines, plus experiential brand extensions such as a modern and affordable lifestyle lodge concept. For more information visit www.fieldandstream.com.

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