Short’s Brewing Working On Hot Loins, Batch 209, Kind Ale & Brewdoggle

I have so many questions about this beer name, and I bet you do too. Coming to us from Short’s Brewing in Bellaire, Michigan, this is Hot Loins, and it will be part of the Private Stache Series. The beer will be an experimental ale brewed with honey, cherry juice, fresh ginger, partridge berry, rose buds, rose hips, passion flower, damiana leaf, and cinnamon, and it will rock in at 6.9%-AbV (hmmmm). You’re looking at the 22-oz bottle, and stay tuned for 2026 release details. I’ve also added in Brewdoggle American lager (5.2%-AbV, 12-oz cans), 2026 Kind Ale wet-hopped IPA (7.3%-AbV, 12-oz cans) & 2026 Batch 209 America light lager (5.2%-AbV, 12-oz cans).

Label Text Short’s Brewing Kind Ale:

“If you know Brian Tennis, consider yourself super lucky. He’s a cursin’, kilt-wearing, hop-loving, beer extraordinaire who has been in our mug club since 2004. He’s a good human thru and thru and he needs our help finding a kidney. To learn more, scan the QR code, and if you see Brian around, buy him a beer.”

About Short’s Brewing:

Way back in 2004…
Joe Short opened the Pub in a renovated hardware store in Bellaire, Michigan (population 1,200), the heart of Antrim County, deep in rural Northern Michigan.

Soon after, Leah joined the team. She and Joe fell in love, and while following their favorite band created our Ween-inspired menu. Since then, The Pub has grown to include five storefronts (including our own store and private dining space, The South End) and during the summer season, we’ve been known to crank out 800 pizzas a day.

In the beginning, Joe Short, our Founder and Creative Mastermind, established our brewery as creatively fearless
No ingredient was too weird. Tomatoes, licorice, spruce tips—dig thru our portfolio and you’ll find just about every edible thing under the sun in our beers. He also let folks know he came to party with festival experiences including ice blocks from Torch Lake, flame throwers, costumes and stunts.

We opened our production facility in Elk Rapids, MI (fun fact, our two locations are connected by the Chain of Lakes, including Torch Lake, the third most beautiful lake in the world, according to Nat Geo) and started sending packaged beer across the state.

We’re now one of the largest craft breweries in Michigan and more importantly, we employ around 175 people year round.

In 2016, we got a little help from our friends
Lagunitas picks up a 19% share. Out-of-state distribution begins!
And in 2017 we opened up a lot
As in a parking lot. At our Elk Rapids plant where folks could drink & hang.

2023 and onward
From natural resource protection to outdoor recreation to equity initiatives, we are proud supporters of community development.

Downtown Bellaire is a testament to our tenacity, with bustling streets and full storefronts. We are passionate people making the world more awesomer thru our products of passion, but we’ve still got a long ways to go.

Short’s Brewing Company, founded by Joe Short in Bellaire, Michigan, is a beloved craft brewery known for its innovative, often quirky beers (like Soft Parade fruit ale) alongside popular staples (Local’s Light) and ciders, emphasizing community and flavor variety. They operate a pub in Bellaire and a facility in Elk Rapids, offering a wide range of experimental and traditional brews, becoming a major player in Michigan’s craft scene with expanding distribution. 

Key Aspects:
Founder & Philosophy: Joe Short started it in 2004 with a focus on flavor, community, and embracing “smallness,” viewing the brewery like a “Willy Wonka” of beer.

Locations: The main pub is in Bellaire, with a larger production/taproom called the Pull Barn in Elk Rapids, notes Short’s Brewing Company and Short’s Brewing Company.

Beer Style: They’re famous for unique creations (peanut butter, Bloody Mary beers) and award-winning fruit beers (Key Lime Pie), alongside mainstream craft offerings like their popular Local’s Light lager.

Products: Beyond beer, they offer Starcut Ciders and other experimental drinks, including gluten-free options like Hop Water.

Growth & Reach: A major Michigan brewery, they’ve expanded distribution beyond the state, partnering with companies like Lagunitas for broader reach. 

In short:
Short’s is a creatively driven, community-focused Michigan brewery celebrated for its diverse, experimental, and delicious craft beers, with a strong presence in Northern Michigan and growing national recognition. 

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