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Home / Spirits / Distilleries / Seagram’s Seven Crown American Blended Whiskey

Seagram’s Seven Crown American Blended Whiskey

Seagram’s Seven Crown American Blended Whiskey
Images Courtesy of Seagram's
Images Courtesy of Seagram's
Bil Corcoran Story by: Bil Corcoran
Published: December 1, 2025
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Seagram’s Seven Crown American Blended Whiskey 40%-ABV, 750ml bottles.


About Seagram’s:


Seagram’s whiskey refers to two main brands: Seagram’s 7 Crown, an American blended whiskey, and Seagram’s VO, a Canadian whisky. Seagram’s 7 Crown is known for its smooth, creamy vanilla finish and is often used in cocktails like the 7 & 7. Seagram’s VO is a Canadian blend that has notes of autumn fruit and caramel, with a full-bodied but mellow taste. Both are 40% alcohol by volume (80 proof

Seagram’s 7 Crown
Type: American blended whiskey
Characteristics: Smooth, slightly sweet taste with a creamy vanilla finish
Alcohol by volume: 40% (80 proof)
Notable use: Popular in the “7 & 7” cocktail (Seagram’s 7 and 7 Up)
Aging: Blended whiskies aged for a minimum of four years in oak barrels

Seagram’s VO
Type: Canadian whisky
Characteristics: Full-bodied aroma with notes of autumn fruit, wine, and vanilla. It has a mellow and delicate taste
Alcohol by volume: 40%
Aging: A blend of over fifty whiskies, each aged for at least six years
History: The name “VO” may stand for “Very Old” or “Very Own,” a blend created for Joseph E. Seagram’s family
Seagram’s 7 Crown is an AMERICAN ICON with a rich heritage. With its smooth sweet taste and creamy vanilla finish, Seagram’s 7 Crown approachable and smooth taste profile stands up against today’s biggest shot brands and in it’s signature drink, the 7 & 7.

SEAGRAM’S 7 CROWN Blended Whiskey. 40% Alc/Vol. The 7 Crown Distilling Company, New York, NY.
Tasting Features
Nose
Alluring, clean, and crisp with a hint of citrus
Taste
Smooth sweet taste
Finish
Creamy vanilla finish


Seagram’s V.O.
Canadian Whisky
There is a mystery surrounding the origins and naming of Seagram’s V.O., one of the most well-known whiskies produced at Joseph E. Seagram’s former Waterloo Distillery. Family tradition states that “V.O.” stands for “Very Own,” as this was a whisky blend created for Joseph E. Seagram’s own family. Others claim that the initials stand for “Very Old” in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.

The story tells how Joseph’s son, Thomas, had the distillery’s blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market. It went on to become one of Seagram’s biggest sellers.

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Bil Corcoran

Bil Corcoran is the founder, editor, and driving force behind MyBeerBuzz.com, one of the longest-running independent craft beer news sites in the U.S. Since launching the platform in 2007, he has published more than 77,000 original posts covering breweries, trends, industry news, and beer culture.

A true one-man operation, Bil oversees every aspect of the site—from writing and editing to design, development, and day-to-day operations. His work extends beyond digital publishing as the longtime producer, news anchor, and co-host of the WILK Friday BeerBuzz, a live weekly craft beer radio show. He is also a four-time recipient of the Pennsylvania Association of Broadcasters Excellence in Broadcasting Award for Outstanding Radio Feature.

Bil holds a Bachelor of Science in Information Technology and a Master of Science in Organizational Management. Known for his deep industry perspective and independent voice, he continues to explore evolving topics such as the rise of non-alcoholic beer, consolidation in craft brewing, and the future of the industry.

Follow Bil Corcoran on social media: Facebook, X, Threads, and Instagram.

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Post Tags: #New Spirits#Seagrams#Whiskey
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