Support the North Carolina Craft Brewers Disaster Relief Fund For Hurricane Helene

At RadCraft, we’ve always believed in showing up for our industry— sometimes that’s during times of crisis. The RadCraft Industry Relief project has taken on a number of iterations, now culminating in a collective initiative for strengthening disaster preparedness, response, and recovery within the craft beverage supply chain.
An unfortunate truth we’ve learned in 12 years of RadCraft is that natural disasters are inevitable. They strike without warning, leaving devastation in their wake. The impact is immediate— homes, businesses, and entire communities are left to pick up the pieces.
In the days following Hurricane Helene, relief from generous individuals and organizations offering supplies, donations, and support poured in.
But what happens when the headlines fade?

In Western North Carolina, the recovery has only just begun. Months later, communities are still rebuilding. Water sources remain compromised, businesses struggle to reopen, and residents grapple with the emotional toll of loss and uncertainty. The need for long-term relief support is critical.


The Merch That Gives Back
We’re raising funds through limited-edition merch sales to support the Foundation’s ongoing hurricane relief efforts. Every shirt you buy directly supports businesses in need through the North Carolina Craft Brewers Foundation’s Business Recovery Grant program.
RadCraft Industry Relief merch isn’t just about looking good— it’s about doing good. Every shirt you buy directly supports the NC Craft Brewers Foundation’s disaster recovery initiatives.
It’s easy to get involved and make a difference. Every little bit counts.
How to Order
Get your Pilsner shirt now before they run out!
Pre-order your Gosé shirt by September 30.
All proceeds go to disaster relief efforts in WNC

A Call to Action
This campaign is just the beginning. RadCraft Industry Relief is committed to building long-term solutions for disaster preparedness in the craft beverage supply chain. That means:
Creating financial reserves to provide immediate relief when disasters strike.
Partnering with industry experts on disaster readiness programs to help businesses prepare for the unexpected.
Building a community of supporters who can quickly mobilize when tragedy hits.
We need your voice, your support, and your action. Whether you buy a shirt, donate, or simply share this campaign, every effort helps create a safety net for our industry.
Join Us. Support the Cause. Wear the Movement.
Spread the word—share this campaign with your friends & colleagues.
Use hashtags #radcraftindustryrelief #wearyourradcraft & #radcrafttee
Let’s rebuild together.


Ask us about industry member discounts!
Contact Emily Hutto for information on how to donate directly to the initiative – [email protected]

Thank you for being part of this effort!