Breakthru Beverage Group Expands Partnership with Chinola Liqueur in California

New Agreement Takes Relationship Across Breakthru’s Entire North American Footprint, Including Canada

NEW YORK, July 17, 2025 — Breakthru Beverage Group, one of the leading beverage distributors in the United States and the largest broker in Canada, representing a portfolio of premier wine, spirits, beer and non-alcoholic brands, and Chinola Fresh Fruit Liqueurs today announced the expansion of its strategic distribution partnership in California. This move marks the continuation of a successful collaboration across Breakthru’s U.S. and Canadian footprint. The expansion will leverage Breakthru’s proven brand-building capabilities to complement Chinola’s international growth strategy.

“At Chinola, we are passionate about sharing the vibrant flavors and rich heritage of our handcrafted liqueurs with the world,” said Andrew Merinoff, co-founder and CEO of Chinola. “Breakthru’s scale, expertise, and commitment to excellence have made them a valuable partner in our existing markets, and their strong presence and investment in California make this next step a natural fit. We’re excited to continue our journey together and connect with consumers who are seeking unique, high-quality beverage experiences.”

Crafted in the Dominican Republic, Chinola’s low-ABV liqueurs are made using 100% fresh fruit and contain no artificial additives. The brand has resonated strongly with today’s consumers, who are drawn to natural, unique flavors with compelling brand stories. Breakthru has successfully represented Chinola in 14 U.S. markets and Canada, capitalizing on this demand to grow the brand’s reach and awareness.  As they expand the partnership into California, Breakthru will leverage its insights, operational capabilities and expert team to support the brand’s growth in this top U.S. market.

“Chinola embodies the distinctive, high-quality brand we look to partner with at Breakthru, and we are excited to expand the presence of their vibrant liqueurs in California,” said Drew Levinson, Vice President, Supplier Business Development at Breakthru. “Our existing partnership has been fruitful, with Chinola’s unique story and bold flavors resonating with consumers across the U.S. and Canada and providing a strong foundation for us to build upon. We’re honored by Chinola’s continued trust in us and look forward to unlocking even more opportunities together.”

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row. For more information, visit www.BreakthruBev.com.

About Chinola Fresh Fruit Liqueurs

Chinola® Fresh Fruit Liqueurs was born in 2014 from a collaboration of hospitality pros, spirits experts, and a master blender, all inspired by the vibrant Dominican passion fruit. Made with 100% fresh fruit and neutral cane spirit, Chinola’s low-ABV liqueurs are crafted in the Dominican Republic with no artificial additives and a commitment to sustainability. Now available in over 40 U.S. states and 18 international markets, Chinola Passion Fruit, Mango, and Pineapple bring fresh, natural flavor to top bars and home cocktails alike. Pineapple is currently exclusive to the U.S. until 2026. For more information visit chinola.com and follow @Chinola on Instagram and Facebook.