Bold Rock Celebrates 13th Birthday with Innovation

Bold Rock releases Honeysuckle Cider, chosen by Bold Rock fans in a social media challenge

NELLYSFORD, VA. – Bold Rock, the #1 regional cider brand 1 , is excited to launch a new
limited release hard cider to celebrate their 13 th birthday. The new style is the winner of their
February Flavor Challenge in which Bold Rock fans shared ideas for a new flavor to celebrate
the brand’s milestone. The team received over 1,000 submissions and two styles, Limoncello and
Honeysuckle, were selected for a final online vote in which 1,262 Bold Rockers cast a vote for
their favorite. Leah Pagett, the Head Cider Maker, then spent several months developing
Honeysuckle, the winning cider, with her team in Nellysford, VA, the home of Bold Rock.
The 4.7% ABV Honeysuckle Cider blends crisp Blue Ridge apples with locally sourced
wildflower honey to deliver a semi-sweet cider. Scheduled to be released on June 21 for Bold
Rock’s Birthday Bash, it will be available exclusively on draught at Bold Rock’s Virginia and
North Carolina taprooms for a limited time only.

“For our 13 th birthday, we really wanted our fans to participate in the innovation process and be
part of the Bold Rock story. It was such joy to read through all the suggestions, some of which,
like our current summer seasonal Paradise Orchard, were already in development. The team
enjoyed making the new style and we look forward to seeing Bold Rockers celebrate with a glass
of cider which captures our ethos to “Be BOLD and Make it Happen”, Ian Niblock, the Director
of Cidermaking at Bold Rock, adds.

Sample Bold Rock’s new Honeysuckle Cider at one of Bold Rock’s taproom locations in
Virginia and North Carolina. For more information, visit boldrock.com. Follow Bold Rock on
social media at @boldrockhardcider.

About Bold Rock Hard Cider
Founded in June 2012, Bold Rock crafts a variety of hard cider styles from apples harvested in
the Blue Ridge Mountains of Virginia and North Carolina. The leading regional cider brand in
the United States has two regional production facilities – the flagship Cider Barn in Nellysford,
VA, and a Cidery& Taproom in Mills River, NC. Additionally, Bold Rock has taprooms at
Carter Mountain Orchard near Charlottesville and at Brewers at 4001 Yancey in Charlotte, NC.
Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites
such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. In
addition to hard cider, Bold Rock has innovated across a wide spectrum of craft beverages to
incorporate ready-to-drink cocktail and hard lemonade products which all feature the trademark
Bold Rock commitment to refreshment and robust flavor.

In November 2019, Bold Rock joined the Artisanal Brewing Ventures family of brands which
also includes Southern Tier Brewing Company, Victory Brewing Company and Sixpoint
Brewery. Collectively the company is a top 8 regional craft brewer in the United States.
Artisanal Brewing Ventures is headquartered in Charlotte, NC, and has operations in Brooklyn,
NY, Manhattan, NY, Lakewood, NY, Buffalo, Cleveland, Pittsburgh, and metro Philadelphia.
Source: 1 IRI: Total US MULC, L52W ending 5/13/25

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