Busch Light Introduces New Lime Flavor for Summer Refreshment

Second Fastest-Growing Beer Brand Capitalizes on Fruity Flavor Fandom After Return of Busch Light Apple

St. Louis, MO – June 16, 2025 – Hot off the heels of Busch Light Apple’s return,Busch Light is dropping its next bold new flavor innovation to make this summer the most sub-lime yet. Introducing…Busch Light Lime. 
Busch Light Lime is a crisp, refreshing lime-flavored lager with a touch of sweet on the front end and a clean beer finish on the back. As lime is a familiar and welcoming flavor, having a distinct tart and zesty profile that’s known to be refreshing and ideal to enjoy in hot weather, the brand is offering fans another fruit-forward flavored lager to enjoy as they embark on their next outdoor adventure this summer.  

As the second fastest-growing brand in the beer industry year to date¹, Busch Light is no stranger to innovation. Busch Light Apple saw its last year on shelves in 2022. But after overwhelming fan demand – with one in every three comments on Busch Light’s social posts from fans urging the brand to bring back the iconic drink – Busch Light read every single one and gave the people what they wanted, resulting in the triumphant return of the viral product this May. Busch Light Apple is the #1 beer innovation so far this year, nearly three times the size of the nearest competitive innovation², and has now sold over 1.2 million cases to consumers³. Since its launch in May, Busch Light Apple is the #1 fastest-growing brand in the beer industry having gained 0.81 share in the last 4 weeks⁴, cementing its status as one of the ultimate summer beers. 

But the innovation doesn’t end there. In 2023, Busch Light debuted Busch Light Peach, a limited-edition summer lager that smashed its first year in market as the #1 innovation across the entire beer industry⁵. Busch Light flavored lagers consistently rank #1 in rate of sale within fruit flavored beer when in market⁶, so the brand is now adding the delicious Lime flavor as the latest in a line of beloved limited time only flavors like Apple and Peach. 
“We’re kicking off this summer with our second seasonal drop so our fans can enjoy camping and post hikes with their favorite cold, smooth beer in hand,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “Between Busch Light Lime’s debut and the return of Busch Light Apple, 2025 is the summer of flavor, and our fans love our fruit-forward flavored beers. Listening to our fans and bringing them the innovations they want is our top priority.”  

Driven by a deep connection to fishing, hunting, farming, NASCAR, and country music, Busch Light has experienced impressive growth by meeting fans where they are. Through consistent year-over-year marketing in those cultural touchpoints, Busch Light is now the #1 largest beer brand in 10 states⁷ – nine of which will carry Busch Light Lime: Ohio, Kansas, Nebraska, Iowa, Wisconsin, North Dakota, South Dakota, Illinois, and Missouri. 

Fans can find Busch Light Lime in 12-, 24-, and 30-packs of 12oz cans at participating retailers in 25 states – but only while supplies last. It’s only here for a squeeze of time, so make sure you grab Busch Light Lime while it’s ripe and ready! 

For additional information, stay up to date by following @BuschBeer on Instagram, X and Facebook. States where Busch Light Lime is available include: CO, CT, IA, ID, IL, IN, KS, KY, MD, MI, MN, MO, MT, ND, NE, NJ, NY, OH, PA, SD, UT, VA, WI, WV and WY. 
###
1. Circana TUS MULC+ YTD 6/1/25 
2. Circana TUS MULC+ YTD 6/1/25 
3. Circana TUS MULC+ YTD 6/1/25 
4. Circana TUS MULC+ L4W WE 6/1/25 
5. Circana TUS MULC FY 2023 (In Volume)  
6. Circana TUS MULC FY 2021-2024 (Top 100 Fruit Beers) 
7. Circana States YTD 4/13/25 

ABOUT BUSCH LIGHT
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on X, Facebook and Instagram.     

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. 

zzubreebym