New Glarus Will Hit 120,000 Barrels In Just One State (Wisconsin)

Sales of New Glarus handcrafted beer grew more than 1,000 percent from 2000 through 2011, and sales to retailers are up 23 percent so far this year alone. Spotted Cow, the brewery’s signature beer, has been the best-selling draft beer in the state for at least five years.

The brewery will produce 120,000 barrels of beer this year, an unusual amount for a small brewery that sells only in one state. In 2007, the brewery sold 64,930 barrels.

A love of Wisconsin is at the heart of the couple’s business plan.

The brewery has engendered a cult-like following, and more than 100,000 people visited last year. This year, the Careys expect more than 150,000