NOLA Releasing Mechahopzilla & Smoky Mary

NEW ORLEANS, LA – September 20, 2012 — This month, NOLA Brewing Company releases their latest creation, Mechahopzilla, an imperial India Pale Ale and the first in a high gravity line that the brewery will start producing each year. Mechahopzilla’s high gravity – alcohol content by volume (ABV) over 7% – will be the highest of any of NOLA Brewing’s craft beers, standing at a whopping 8.8% ABV.

“As it is our first foray into high gravity beers, developing Mechahopzilla has been a labor of love, and we’re really excited to see how craft beer drinkers accept it,” says Kirk Coco, Founder of NOLA Brewing Company. “Mechahopzilla is not your everyday IPA. All I can say is, try it.”

Mechahopzilla is the brainchild and namesake of NOLA Brewing Company’s brewmaster Peter Caddoo, also known around the brewery as “Hopzilla.” Bravo and Columbus hops, dry hopped with bold Centennial and Citra hops, create a complex layering of aromas and flavors that resemble a piney, grapefruit flavor, characteristic of hoppy beers.

“Mechahopzilla has a monster head and finish on it,” says Coco. “It’s a big beer with big flavor!”

Mechahopzilla hits New Orleans on September 20 with launch party at the Avenue Pub at 6pm and will be sold locally on tap in bars and pubs.

NOLA Brewing Company plans to brew Mechahopzilla until October 2013, when it will replaced with a new high gravity beer every 6 months.

SMOKY MARY:

NEW ORLEANS, LA – September 20, 2012 — NOLA Brewing Company’s returning Fall seasonal ale, Smoky Mary, hit local bars and pubs this week. Making its second annual release, Smoky Mary is part of NOLA Brewing’s seasonal set of offerings, an effort by the brewery to continually refresh their beer line by offering seasonal brews in addition to their year-round brews. As it is a seasonal, Smoky Mary will only be available for the next 3 months.

“Smoky Mary has been stopping people in their tracks since we first released the beer last year,” says Kirk Coco, founder of NOLA Brewing Company. “It has a smoky-sweet aroma, a light head, and finishing notes that taste of smoky BBQ and sweet malts. Not too hoppy at all, Smoky Mary is perfect for Fall.”

Named for the steam engine that ran on the second oldest railroad in the United States, Smoky Mary clocks in at 5.3% alcohol by volume and is NOLA Brewing’s take on a German Rauchbier, or Smoke Ale. Instead of using Beechwood, though, NOLA Brewing smokes their Munich malt, one of many in the beer, with local Pecan Wood for about 2 hours. The brewery uses an in-house smoker, constructed specifically for this effort, to cold smoke the malt. The ale is a rich malt, built with a slightly smoky finish and pairs perfectly with smoked meats, such as pulled pork, BBQ beef, and smoked chicken.

Smoky Mary will be available in cities throughout Louisiana, Alabama and the Florida pan handle at local bars and pubs.
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