Half Moon Bay Brewing Company Launches Next Wave in Craft Beer with Mavericks Brewing

After product development and testing throughout 2013 with assistance from Pete Slosberg of Pete’s Wicked Ale fame, Mavericks Brewing solidified its market position and focused its attention on creating exceptional canned craft beer. The Mavericks Brewing initial line of three full flavored/low alcohol craft beers debuts this month with distribution by Southern Wine & Spirits, the largest distributor in the United States.

“Southern Wine & Spirits has been expanding our representation of craft beers and is looking forward to an active partnership with Mavericks Brewing,” said Gary Wood, Beer Director, California. "We believe the time is right for high flavor, low alcohol craft beer, and I have been very impressed with the quality of the beers. The added value of being available in cans makes Mavericks an ideal beer choice for active outdoor lifestyles."

The initial three beers in the Mavericks product lineup are all designed to provide the fullest of beer drinking experiences, but with a low alcohol level of just 3.75%. The Belgian Style Wit is an easy drinking and refreshing white beer in the classic Belgian style; the Rye Pale Ale is made with 20% rye malt in addition to traditional barley malts, which imparts an angular mouthfeel and spicy, sour, and pronounced hoppy notes; and the Chocolate Porter is a rich and creamy dark beer that is brewed with a special blend of barley malts and roasted cocoa nibs.

Mavericks Brewing takes its name from the legendary big wave surf spot and invitational surfing contest, Mavericks, which is located directly offshore from the Half Moon Bay Brewing Company and widely considered to be the most exclusive and daring in the world. Head Brewer Shane Aldrich leads the Mavericks Brewing team, with assistance from James Costa, Brewmaster at Half Moon Bay Brewing Company. With a combined total of more than 30 years of hands-on brewing experience at such legendary companies as Bear Republic (Racer 5 IPA), Moylan’s (Hopsickle Imperial IPA, Kilt Lifter), and Lagunitas Brewing Company (Lagunitas IPA), this brewing duo brings their incredible knowledge, history of creating award-winning beers, and deep passion for innovation to Mavericks Brewing.

Mavericks Brewing CEO Steve Morgan, who has a J.D. from the University of Tennessee and an M.B.A. from UCLA, has held leadership positions at Napa Smith, Beringer, and Gallo of Sonoma. Morgan’s decades of experience with distributors from all 50 states and close relationships with craft beer industry leaders makes him ideally poised to lead and grow the Mavericks Brewing line of beers into a widely distributed brand.

“Our new Mavericks beers really are the next wave in craft beer – brewed to be enjoyed wherever your adventure takes you,” said Morgan. “A maverick is someone who is innovative, a risk-taker, and unwilling to compromise. At only 3.75% alcohol, these are full flavored beers that embody that spirit, come on draught and in cans, and truly taste like great American craft beers.”

Mavericks Brewing is harnessing this spirit of adventure by presenting its inaugural line of retail beers only in cans. Canned beers are eminently portable, offer superior freshness protection, and are an environmentally friendly option that is easily recyclable.
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