Burnside Brewing Launches Couch Select Lager in Rexam 12 oz. Cans

CHICAGO, July 30, 2014- Hoping to acquaint even more beer lovers with its distinctive brew, Burnside Brewing Co. has launched Couch Select Lager in Rexam 12 oz. cans. This is the company’s first expansion into single serve packaging.

Couch Select Lager is a Helles style pale lager brewed with quality pilsner malt, American Tettnang hops and fermented with the Bohemian lager yeast strain. Cold fermentation produces a pleasing malt flavor with a subtle hop presence. Unlike other Burnsidebeers, this one is filtered to create a bright lager with a crisp finish.

"Cans have a nostalgia to them that is very appealing," said Jay Gilbert, owner and manager, Burnside Brewing Co. "They bring back memories of family gatherings and camping trips with friends. We have a great collection of old cans in our pub that became the inspiration for the Burnside Couch Select’s label design. Through our partnership with Rexam, we have a classic, retro-looking package that will attract customers."

In addition to looking good, Burnside Brewing chose to expand into aluminum cans for their many other inherent benefits. Cans are light-weight and provide complete protection from light and oxygen, preserving beer’s freshness. They are durable and portable, often permitted at beaches, golf courses and other outdoor venues that don’t allow glass. Cans are also the most sustainable beverage package in the world, recycled at more than double the rate of any other option.

Rich Grimley, president and CEO, Rexam BCNA, commented on why cans make sense to help Burnside build its brand and business. "Our cans are the ideal choice for Burnside’s expansion into single serve packaging. They help the brand attract attention on store shelves, safeguard beverage integrity and deliver outstanding value by providing superior recycling, filling, distribution and retail display economics."

Couch Select Lager in cans is currently available at New Seasons Markets, Whole Foods and many other independent retailers acrossOregon, with plans for continued West Coast expansion.