It’s a Match: Bud Light Partners with Tinder to Promote Whatever, USA’s Return

All it takes are a few swipes for Bud Light’s video unit to launch and show Tinder users why Whatever, USA is the perfect match. Users who are ready to pack their bags and head into the unknown will be redirected to a custom co-branded page where they can show how they are ready to bring their #UpForWhatever attitude to Whatever, USA. Entries must be tagged with #BudLight and #Entry.

“Tinder is the perfect partner for Bud Light in our search for Whatever, USA citizens,” said Alexander Lambrecht, vice president of Bud Light. “Bud Light is excited to see how they can bring the fun, social spirit of the app to the only place where unexpected fun is waiting behind every corner, Whatever, USA.”

Last summer, Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. All eyes were on Crested Butte as fans waited to hear what unique and unexpected experiences were behind every corner. More than 1,000 consumers 21 and over who embodied the brand’s #UpForWhatever spirit were rewarded with a Whatever, USA citizenship and flown in for the weekend.

“We’re thrilled to work with Bud Light as we introduce opportunities for brands to connect with our global community. The Bud Light campaign is a unique and fun experience for Tinder users that fits seamlessly into the platform.” says the Head of Global Brand Solutions, Alexis Ginas.

Tinder’s first-ever video unit will be displayed in the app’s native flow, appearing after four to five swipes. For this effort, Bud Light and Tinder collaborated to create custom video creative inspired by the Tinder experience. Users can pause, resume and replay the Bud Light video as they engage within the app. Tinder and Bud Light will test various video lengths over the course of the campaign.

Similar to Bud Light’s House of Whatever celebrations at Super Bowl XLIX and Spring Break destinations across the country, Tinder provides Bud Light a unique, targeted opportunity to reach connected millennials that live in the moment and are #UpForWhatever. Better yet, the social platform harnesses spontaneity and delivers moments to its users in a compelling way that is unique to Bud Light.

Visit UpForWhatever.com to check out highlights from last year’s Whatever, USA. In addition to the Tinder video cards, Whatever, USA teams will also visit restaurants and bars across the country to search for Bud Light fans who can show they are #UpForWhatever.