Jon Gruden Resumes Role of “Coach” with Corona

Corona Extra® – the #1 imported beer in the U.S. – in partnership with legendary football coach and ESPN Monday Night Football analyst Jon Gruden, is helping football fans dial up a better experience this season with the “Gruden Hotline.” The Hotline, a toll-free number (1-855-9-GRUDEN) that offers callers Coach Gruden’s best “advice” for the 2017 football season and helps them find their beach on game day, will be featured in the brand’s TV spots and retail point-of-sale, and, when dialed, will also offer consumers the opportunity to enter for a chance to win a trip to Coach Gruden’s “Gruden QB Camp” in Orlando, Fl. as part of a national sweepstakes.

“We think it’s time football fans called an audible and upgraded their game day with Corona,” said John Alvarado, Vice President of Corona Extra. “Whether you’re watching the game in the stands or at home with friends, you can always find your game day beach with Corona, and we’re excited to upgrade one lucky fan’s experience this season with a trip to meet Coach Gruden for QB Camp.”

Through the Hotline, football fans can rest easy this season knowing Coach is just a phone call away. Through October 31, 2017, consumers simply need to dial the toll-free Hotline number (1-855-9-GRUDEN) and follow the prompts to enter for a chance to win a 3-day, 2-night trip to Orlando, Fl. (airfare, hotel and ground transportation included) and a visit to Coach Gruden’s QB Camp.

“Game day is my favorite day of the week, and you only need a few key elements for a surefire success,” said Coach Jon Gruden. “Just make sure you have your friends nearby, Coronas on ice and limes freshly sliced – you’re good to go! I’m excited to bring one lucky winner down to my QB camp to show them how it’s done.”

Corona’s partnership with Coach Gruden is a natural extension of the brand’s ever-growing expansion into football territory. Over the past few years, Corona has been dialing up its football team sponsorships, and is proud to be partnering with top teams across the country, including the Los Angeles Rams and New York Jets.

For more information about Corona’s football programming, the “Gruden Hotline” and 2017 fall sweepstakes, please visit www.coronausa.com, or visit the brand on its Facebook, Twitter and Instagram. Corona’s Gruden TV spots will air through November and are available via Corona’s YouTube channel.