YETI® RELEASES NEW PREMIUM BAGS COLLECTION DESIGNED FOR BOTH EVERYDAY USE & EPIC ADVENTURES

Newest product family features expanded selection of backpacks, duffels, soft and hard-sided luggage

AUSTIN, TX (February 18, 2021) — YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest family of bags and luggage. The assortment includes the newly expanded Crossroads® Collection featuring our durable, lightweight TuffskinTM Nylon. YETI’s bags offering now includes three new backpacks, two duffels and two soft-sided luggage options which are available for purchase exclusively on yeti.com. Additionally, YETI’s first ever hard-sided luggage offering, the Panga® 22 Carry On, will be available later this spring.

Engineered to support your life on the go, YETI’s newest product selection was meticulously designed for durability, protection, accessibility and organization.

The Crossroads Collection includes:
– YETI Crossroads 22L Backpack ($199.99 available in Black, Navy and Prickly Pear Pink)
– YETI Crossroads 27L Backpack ($229.99 available in Black, Navy, Aquifer Blue and Prickly Pear
Pink)
– YETI Crossroads 35L Backpack ($249.99 available in Black, Navy and Aquifer Blue)
– YETI Crossroads 40L Duffel ($199.99 available in Black, Navy and Aquifer Blue)
– YETI Crossroads 60L Duffel ($249.99 available in Black, Navy and Aquifer Blue)
– YETI Crossroads 22” Luggage ($349.99 available in Black, Navy and Aquifer Blue)
– YETI Crossroads 29” Luggage ($449.99 available in Black, Navy and Aquifer Blue)
– YETI Crossroads Packing Cubes (small $24.99, medium $29.99, large $34.99 available in Gray)

“We first introduced bags as part of our portfolio in 2017 to support our communities and customers who were seeking durable products that met their needs both in active pursuits and in their daily lives,” said Matt Reintjes, President and CEO at YETI. “Over this time, we gained a deeper understanding of how our customers used our products, impacting our design process and ultimately leading to the development of the versatile, tough, and premium Crossroads Collection.”

From morning commutes and overnight business trips to epic travel far from home, every piece in the new Crossroads Collection was built with abrasion-resistant and water-repellent fabric traditionally found in protective safety equipment such as motorcycle apparel and airbags, ensuring the industry- leading quality and durability for which all YETI products are known. The bags and duffels are available in a variety of sizes and colors and are loaded with multiple access points, stash pockets and optional dividers for ultimate interior organization and accessibility. For additional organizational flexibility, washable Crossroads Packing Cubes are available in three different sizes to maximize how customers use
their Crossroads Bags.

Later this spring, YETI will launch its Panga 22 Carry On, a solidly built, extremely durable, and 100% waterproof hard-sided luggage. Much like the brand’s signature Tundra® Hard Coolers, the Panga 22

Carry On features best-in-class, performance-driven polymer materials that are puncture- and abrasion- resistant to deliver maximum strength and durability. YETI’s first piece of hard-sided luggage boasts 30

liters of interior volume and incorporates removeable organizers that allow you to transform your luggage into a gear hauler when needed. From the wheels, housing and hinges, to the latches and handles, the Panga 22 Carry On is engineered

with customized and fully serviceable components across the board, creating a truly unique and long- lasting luggage offering.

“Our original Panga collection of submersible dry bags was designed to tackle any terrain,” said Reintjes. “We’ve applied that concept to create a premium outdoor hard-sided luggage that is not only waterproof, rugged, and features the best-in-class durable materials YETI is known for, but is also engineered for optimal performance, wherever you may go.” The newly expanded Crossroads Collection and the upcoming Panga 22 Carry On will join YETI’s existing offering of bags, including the popular Camino® Carryall 35 and the waterproof Panga Duffels and Panga Backpack. For more information about the new bags from YETI visit yeti.com.

About YETI Coolers, LLC
YETI Coolers, LLC, a wholly owned subsidiary of YETI Holdings, Inc. (NYSE:YETI), is a growing designer,

marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide- ranging customer base. Our mission is to ensure that each YETI product delivers exceptional

performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.