UK Band Madness Works With Growler Brewery To Launch “Gladness” Lager
Story by:
MyBeer Buzz
Published: June 11, 2013
| Updated: July 5, 2025
Yet another musical act has decided to jump into the beer biz. This time it’s the UK band Madness working with Growler Brewery to create a lager named “Gladness.” Details from the Drinks Business:
The band has teamed up with the Growler Brewery in Essex to create a lager-style beer, with a 4.2% abv, which is called “Gladness”.
The beer will be sold in the Nicholson’s pub chain for three months, but subsequent deals have also been signed with JD Wetherspoon and Punch Taverns and bottles of Gladness will also be available in supermarkets soon.
Rob Flanagan, the owner of the Growler Brewery, said: “It’s a joint venture. We will brew it and sell it, we will market it together and they will get a royalty.
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