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First low-calorie, low-carb offering from award-winning coastal brewery centers on popular IPA style, available throughout the Pacific Northwest PACIFIC CITY, Ore. (Oct. 15, 2026) — Pelican Brewing Company is wading into the light beer category by tackling a high-stakes beer style in the Pacific Northwest: IPA. The new Pelican Lite IPA, a full-flavored, low-carb and low-calorie brew for beer lovers, is crafted specially for the region’s active lifestyle. With three grams of carbs and 122 calories in one 12-ounce serving, this is a feel-good IPA that doesn’t sacrifice flavor. Featuring notes of crisp citrus and pine, with a clean, dry finish and vibrant hop character, Pelican Lite IPA is flavorful without being filling. With just a fraction of the carbs and roughly half the calories of traditional IPAs, Pelican Lite IPA could be expected to be light on taste and drinkability. However, the brew’s ABV of 5.4%, an anomaly in the light beer category, gives the beverage its body and allows it to stand up well on its own or paired with a meal. As Pelican celebrates 30 years in business, this new release proves the brewery’s passion for craft innovation continues to define the brand and shows no signs of slowing down. IPAs have consistently been a favorite style among the Pacific Northwest’s discerning craft brew drinkers, and formulating a recipe for a light version that would live up to PNW expectations could have a been a daunting process for some. Pelican, however, embraced the journey and experimented with several variations until finding the right recipe. “We set out to craft a light beer that would hit all the marks of a traditional IPA, from the first sip to the last,” said Darron Welch, Pelican’s Founding Brewmaster. “Cutting carbs and calories didn’t mean we had to scale back on the flavor experience, and as a result, beer lovers now have a wider choice in how to cap off their latest Pacific Northwest adventure.” Pelican Lite IPA is brewed and packaged in Pelican’s Tillamook production brewery and is available in six-packs, 12-ounce cans, 50-liter kegs and 1/6 barrels at all Pelican Brewing locations and select retailers throughout Oregon, Washington, Idaho and Northern California. The new low-cal, low-carb IPA is already hitting store shelves. Find a local retailer by visiting pelicanbrewing.com/beer-finder/. Light versions of other Pelican favorites will join the lineup in 2027. About Pelican Brewing Company Born at the beach in 1996, Pelican Brewing Company is celebrating 30 years as Oregon’s only beachfront brewpub and one of the state’s most-decorated breweries (450+ awards). Playful but not frivolous, Pelican brews with purpose, passion and deep respect for the craft. The brewery operates coastal restaurants in Pacific City, Cannon Beach, Siletz Bay, Rockaway and Yachats; a production facility and taproom in Tillamook. Pelican beers can be found at Pelican locations and in stores across Oregon, Washington, Idaho and Northern California. Learn more on the Pelican Brewing website or Instagram.
Pelican Lite IPA, a New Take on a Favorite Style
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Home / Beer News / Beer Press Releases / Two Winter Seasonals Return From August Schell (Schell’s Bock & Schmaltz’s Alt)

Two Winter Seasonals Return From August Schell (Schell’s Bock & Schmaltz’s Alt)

Two Winter Seasonals Return From August Schell (Schell’s Bock & Schmaltz’s Alt)
MyBeer Buzz Story by: MyBeer Buzz
Published: January 6, 2014 | Updated: July 5, 2025
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imageFrom Schell’s:

New Ulm, MN (Jan 2014) – The August Schell Brewing Co., the second-oldest family-owned brewery in the country, brewer of Schell’s and Grain Belt, are releasing two long-awaited seasonal beers this January, Schell’s Bock and Schmaltz’s Alt.

As winter tightens its grip on the Midwest, a hearty beer is required to keep even the toughest beer drinker warm.Schell’s Bock is brewed with a harmonious blend of 10 different malts and noble hops, giving it a rich flavor and robust malt character. Schell’s Bock Fest is usually the first thing that comes to mind when Schell’s Bock is brought up. Every year over 5,000 festers make the annual pilgrimage to the Schell’s Brewery for a day outdoors filled with music, dancing and great Schell’s beer. This Bock Fest falls on March 1st.
image
The second release is
Schmaltz’s Alt. This Doppel Alt is the only Schell’s beer named after a former president. Warren “Schmaltz” Marti was a fourth generation Schell and president of the brewery from 1965 to 1986. One of Warren’s favorite pastimes in the 30’s was a date with his future wife Casey to the city dump to shoot rats. The manager of the city dump was John Schmaltz- hence the nickname “Schmaltz” Marti. This beer has a rich, sweet malty flavor with hints of licorice, balanced by a chocolatey bitterness. Only 200 barrels of this winter favorite were brewed this year, making it a beer worth looking for!
.

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Post Tags: #Beer News#Minnesota#Press Releases#Schells
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