
Bud Light Seltzer Adding Toasted Marshmallow, Pumpkin Spice & Maple Pear
Today I have the beginning of what looks to be a fall variety pack coming from Bud Light Seltzer. The…

BUD LIGHT SELTZER INTRODUCES ITS GROOVIEST SEASONAL VARIETY PACK YET WITH THE NEW, LIMITED-EDITION RETRO SUMMER PACK
From Anheuser-Busch: Featuring tie-dye packaging, consumers 21+ can beat the heat with three new delicious, throwback flavored seltzers and the…

Toppling Goliath Adding Pseudo Seltzer Mango, Pineapple, Watermelon & Strawberry
Today I have some new entries in the hard seltzer market, and these are coming from Toppling Goliath in Decorah,…
Great Divide Adding Whitewater Craft Hard Seltzer & Fastpack Low-Calorie IPA
From Great Divide: Make a splash this summer with NEW Whitewater Craft Hard Seltzer flavors! Introducing our Rotating Flavor Series:…

Breckenridge Brewery Adding Good Company Hard Seltzer Lemonades
From Breckenridge: From the Western Slope to Rocky Ford, we present five light & refreshing fruit flavors picked for…

Virtual life is so 2020. Michelob ULTRA Organic Seltzer’s “Vacation in this Ad” Will Reunite You and Your Friends for an IRL “Fruitful” Vacation
From Anheuser-Busch: NEW YORK, NY May 24, 2021- Dust off that suitcase, drop the virtual-vacay background and get ready for…

Truly Hard Seltzer Launches No One is Just One Flavor Brand Campaign With Global Pop Icon Dua Lipa
BOSTON, MA May 19, 2021Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with…

Goose Island Working On Barrel-Aged Seltzer Original
Today I have your very first peek at an interesting new beverage coming from Goose Island Beer in Chicago, IL.…

Introducing Fruitfizz: a new Hard Seltzer from Reuben’s Brews that’s REAL GOOD
From Reuben’s Brews: Seattle, WA (5/5/21) – Things are looking up this spring. Flowers have bloomed, temperatures are rising, the…