Press Releases

  • Best Day Brewing Taps Backbone Media as Agency of Record

    Best Day Brewing Taps Backbone Media as Agency of Record

    SAUSALITO, California (March 20, 2026) – Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Best…

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  • The First Beer Brewed On The NVIDIA World Stage

    The First Beer Brewed On The NVIDIA World Stage

    Frontira International and Valhalla Venture Studio demonstrate what agentic AI looks like outside the data center. SAN JOSE, California and GELTERKINDEN,…

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  • Garage Beer Partners With Jay Bilas, "Attorney at Lager," to Represent Fans During College Basketball's Most Painful Month

    Garage Beer Partners With Jay Bilas, “Attorney at Lager,” to Represent Fans During College Basketball’s Most Painful Month

    Garage Beer and TickPick offer fans the chance to win a $5,000 ticket credit to ease the pain.COLUMBUS, Ohio, March 19,…

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  • Breckenridge Distillery Expands Its Colorado Presence with Cheba Hut Partnership

    Breckenridge Distillery Expands Its Colorado Presence with Cheba Hut Partnership

    Award-Winning Breckenridge Bourbon and Mountain Shot Roll Out at 18 Cheba Hut Locations, Serving Up Shot-and-a-Beer Specials BRECKENRIDGE, Colorado., March…

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  • Yuengling Unveils New Phillies Powder Blue Lager Cans, Celebrates Ongoing Partnership with Aaron Nola

    Yuengling Unveils New Phillies Powder Blue Lager Cans, Celebrates Ongoing Partnership with Aaron Nola

    America’s Oldest Brewery introduces a NEW limited-edition Lager can inspired by the Phillies’ iconic Powder Blues as its partnership with…

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  • Tröegs Ride The Wave 12-oz Cans

    Tröegs Celebrates World Down Syndrome Day with Brewery Event and Canned Cocktail Release

    Hershey, Pennsylvania – Tröegs Independent Brewing invites everyone to celebrate World Down Syndrome Day at the 3.21 For Life “Beach…

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  • Molson Coors Beverage Company Appoints Will Meijer as President, Canada Sales

    Molson Coors Beverage Company Appoints Will Meijer as President, Canada Sales

    TORONTO–(BUSINESS WIRE)– Molson Coors Beverage Company (“Molson Coors” or “the company”) (NYSE: TAP, TAP.A; TSX: TPX.A, TPX.B) today announced that Will…

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  • Michelob ULTRA and Christian Pulisic Kick Off the Road to FIFA World Cup 2026™ with U.S. Soccer Jersey Pack

    Michelob ULTRA and Christian Pulisic Kick Off the Road to FIFA World Cup 2026™ with U.S. Soccer Jersey Pack

    St. Louis, MO – March 17, 2026 – As the world turns its attention to the global soccer stage, Michelob ULTRA, America’s #1 top-selling and…

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  • 2026 Tilray BrewDog Acquisition Logo

    Tilray Brands Enters Agreement to Acquire BrewDog’s Key U.S. Assets

    NEW YORK, March 16, 2026 – Tilray Brands, Inc. (“Tilray”, “our”, “we” or the “Company”) (Nasdaq: TLRY; TSX: TLRY), a…

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  • 2026 Murray State Athletics Partners with Country Boy Brewing to Create ‘Murray State of Mind’ for Racer Nation

    Murray State Athletics Partners with Country Boy Brewing to Create ‘Murray State of Mind’ for Racer Nation

    [Murray, Kentucky] — Murray State Athletics has partnered with Country Boy Brewing out of Lexington, Kentucky, for a new brew…

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  • Surly Brewing Becomes The Official Craft Beer Sponsor of Minnesota United FC

    Surly Brewing Becomes The Official Craft Beer Sponsor of Minnesota United FC

    Surly Brewing Co. is proud to announce its new partnership as the Official Minnesota Craft Beer Sponsor of Minnesota United FC.…

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  • 10 Barrel Pub Light 16-oz Cans

    10 Barrel Pub Beer Introduces a 99‑Calorie American‑Style Light Lager at 4% ABV

    BEND, Oregon, March 11, 2026– Pub Beer, the Cheap Fun beer brand by Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), today announced…

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