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Estate Whiskey Alliance Launches Certification Program; Minden Mill’s Master Distiller Featured
LEXINGTON, KY (March 11, 2025) — The University of Kentucky’s Estate Whiskey Alliance® (EWA) is launching a first-of-its-kind program that…
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Maker’s Mark Premieres “Perfectly Unreasonable”
New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon LORETTO, Ky., Feb. 17, 2025…
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KNOB CREEK® AND ELI MANNING TEAM UP TO ELEVATE BIG GAME CELEBRATIONS WITH BOLD PICKS ON THE FIELD AND IN YOUR GLASS
Bold Picks celebrates those who boldly stick to their standards and drink what tastes right with a limited-edition Knob Creek®…
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JIM BEAM AND KEEGAN-MICHAEL KEY TEAM UP TO LAUNCH “7 STAGES OF DEFEAT,” A COLLABORATION TO TURN FOOTBALL HEARTBREAK INTO A REASON TO CELEBRATE
Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team’s…
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JAMES B. BEAM DISTILLING CO. LAUNCHES “BEAM PRIVATE BARREL CLUB” – THE DISTILLERY’S FIRST CONSUMER SINGLE BARREL PROGRAM
Marking over 229 years since Jacob Beam started selling whiskey in 1795, fans of the iconic James B. Beam Distilling…
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MAKER’S MARK BOURBON BRINGS THE MAGIC OF ITS KENTUCKY HOMEPLACE TO NEW YORK CITY: PREMIERING AN IMMERSIVE POP-UP FOR THE HOLIDAYS
The ‘Winter Wheat Wonderland’ Pop-up will be Open to the Public by Reservation, for Legal Drinking Age Whisky Fans, December…
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BASKETBALL STAR BAM ADEBAYO PARTNERS WITH MAKER’S MARK TO LAUNCH LIMITED EDITION BOTTLE
Bam and His Mom Marilyn Create a Custom Blend with Maker’s Mark and Host A Celebration with NBA Teammates, Friends…
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Maker’s Mark Taps Legendary Bar Hemingway Bartender Colin P. Field for Holiday Pop-Up Series ‘Le 46’
For One-Night-Only at the Maker’s Mark Distillery and in New York City, Colin P. Field will Bring the Spirit of…
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JIM BEAM® WELCOMES THE U.S. WOMEN’S NATIONAL TEAM TO ITS HOMEPLACE IN PARTNERSHIP WITH THE U.S. SOCCER FEDERATION
Jim Beam celebrates the spirit of soccer and community by uniting fans for a memorable match CLERMONT, KY , Nov.…
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LITTLE BOOK® ANNOUNCES INAUGURAL SERIES, ‘THE INFINITE’, A PERPETUAL TRIBUTE TO THREE GENERATIONS OF JAMES B. BEAM DISTILLING CO. MASTER DISTILLERS
Little Book’s ‘The Infinite: Edition 1’ is the First-Ever Brand Extension Featuring Whiskey Laid Down by Three Generations of Noe…
