
Raise A Guinness, “The World’s Cup,” To Soccer Fans Everywhere This Summer
uinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad…


Corona Hosts Millions for the World’s Biggest Beach Concert, Todo Mundo No Rio, Headlined by Shakira
At the iconic Copacabana beach in Rio de Janeiro, 2 million attendees experienced what “This is Living” represents with one-of-a-kind…

Dos Equis® Invites Fans To Write The Next Adventure For The Most Interesting Man In The World®
Launching a nationwide search for the “Most Interesting Comment in the World,” turning long-standing fan discourse into the brand’s upcoming TV…

BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe
The 12-month Deal Also Includes Seasonal Festival Support in London and a Permanent Live Venue ELLON, Scotland, May 05, 2026…

Muskoka Brewery Raises a Glass to 30 Years of Craft, Community, and the People Behind the Beer
BRACEBRIDGE, Ontario, May 04, 2026 — This summer, Muskoka Brewery is celebrating a major milestone: 30 years of brewing independently in the heart…

How Global Conflicts May Affect the US Craft Beer Industry
A Brewery‑Focused Industry Analysis & Brewery Risk‑Mitigation Checklist Table of Contents Quick Impact Table for Brewery Owners Brewery Area Combined…

Modelo® Brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
The brand taps into Gen Z’s nostalgia for authentic connection with a newhigh-ABV Modelo Chelada designed to bring bold flavors…

Bitburger Unveils Soccer Cans Ahead of Global Matches
NEW PACKAGING HONORS BITBURGER’S OFFICIAL BEER PARTNERSHIP WITH THE GERMAN MEN’S NATIONAL SOCCER TEAM BITBURG, GERMANY (April 22, 2026) – Bitburger, one…

Sapporo to Sell Stone Brewing Brand to Firestone Walker / Duvel as Production Consolidates in Richmond, Virginia
In a major shake‑up for the American craft beer landscape, Sapporo Holdings is preparing to sell the Stone Brewing brand…