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Boulevard Brewing Boulevardia Festival Will Not Return In 2026
I’m sad to report that Boulevard Berwing’s Boulevardia Music & Beer Festival will not return in 2026. From Boulevardia: After…
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Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken
Miller Lite’s 2026 campaign encourages fans to socialize in person and introduces the Damp January Club CHICAGO, Illinois Jan. 8, 2026 –…
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Coronado Brewing Launching New Hazy Weekend IPA
I brought you an early peek, and now this from Coronado Brewing in Coronado, California: After posting 5% growth in…
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Dogfish Head Puts January’s Pressures on Ice with “30 Minute Time Bank” Pop-Up
One-day pop-up declares less hustle and more hops, inviting folks to slow down and discover why the brewery’s 30 Minute…
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Goose Island Introduces Big Hazy Pineapple Beer Hug
I brought you an early peek at this beer back in June 2025, and now this update from Goose Island…
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NATURAL LIGHT DEBUTS FIRST-OF-ITS-KIND ‘TREADMOWER’ GIVING FANS A REASON TO STAY MOW-TIVATED YEAR-ROUND
Because the best place to hide out during the holidays…is in the garageSt. Louis, Missouri – January 7, 2026 – Today,…
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Industry Analysts: Anheuser-Busch has the #1 Growing Brand Families in Beer & Spirits with Michelob ULTRA & Cutwater Spirits
January 7, 2026 – St. Louis, Missouri – Anheuser-Busch closed out 2025 with the #1 growing brand families in both the…
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Reimagining of the ‘Miracle on Ice’ Game: Michelob ULTRA Brings Sports History to Life with Jim Craig, Mike Eruzione, Mark Johnson and Al Michaels
The Retelling of the historic moment includes key moments of gameplay recreated through historic footage and technology for today’s hockey…
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Goat Patch Brewing Debuts The Patch Collective
COLORADO— Goat Patch Brewing Company is excited to announce its first-ever membership program, available for purchase in January 2026. The…
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ANHEUSER-BUSCH AND THE MSG FAMILY OF COMPANIES EXPAND MULTI-YEAR SPONSORSHIP ACROSS PREMIER SPORTS & ENTERTAINMENT ASSETS
Two of the most iconic brands in sports and entertainment are renewing one of the industry’s longest-standing relationshipsNEW YORK (January…
