Sweetwater Low Ryder Launch Party (Video)

Looks like a good time @ Sweetwater’s launch party for Low Ryeder.  Details form Sweetwater:

A little rain couldn’t stop us at Saturday’s LowRYEder Launch Party & Car Show as folks flocked to the brewery in full on fiesta mode. We celebrated the only way we knew how to with Lucha Libre wrestling, mariachi music, a lowrider car show and hop contest, and of course loads of our LowRYEder rye IPA flowing from our taps.

Our parking lot was droppin’ and poppin’ with some of the sickest lowriders around, hosted from the guys at Obsession Car Club. Their rides got real high during their epic hop off exhibition. Check out this video (courtesy of COTOWORKS):

We turned up the heat with Luche Libre wresting matches, where the female wrestlers got down ‘n dirty in the first match, and dudes were flying all over the ring in the second – mad props to the guys from Platinum Championship Wrestling. Even had our amigos from Ormsby’s, African Sky pretzels, King of Pops and Meanie Weenies out dishin’ up some bites for all the vatos around.

In case you missed this legendary booty-hoppin’ madness, be sure to check out the photos we captured. You can find the full lineup in our Flickr album and Facebook page (thanks Rank Studios and Dennis Tudor). Take a look, tag what ya see and get ready to be jealous if ya missed out.

Thanks to all who braved the wet weather to celebrate the launch of LowRYEder, we hope you managed to stay dRYE (see what we did there). Cheers to the newest heady hombre of our year-round lineup, and look for the LowRYEder six packs on your shelves soon!