Sugarlands’ New Sour Watermelon Moonshine Captures the Flavor of Summer

The crisp and refreshing flavor launches on National Moonshine Day

GATLINBURG, TN  – (June 5, 2024) – Sugarlands Distilling Company today announced the latest addition to its award-winning lineup of craft spirits – Sour Watermelon Moonshine. The new flavor will be available beginning on National Moonshine Day, Wednesday, June 5, at Sugarlands’ downtown Gatlinburg distillery and soon at retailers nationwide.

Sugarlands’ new Sour Watermelon Moonshine is bursting with one of summertime’s favorite flavors – the juicy sweetness of ripe watermelon with a hint of tang. Sour Watermelon Moonshine is available in 750 mL jars and checks in at 60 proof (30% alcohol/volume), packing a bold kick and refreshing flavor that embodies the spirit of summer adventures no matter the time of year.
“Watermelon is a flavor we’ve been trying to perfect for many years and I’m proud to say our Head Distiller, Andrew Holt, nailed it with our new Sour Watermelon,” said Sugarlands Master Distiller Greg Eidam. “We wanted to create a unique and refreshing spirit that captures the vibrant, nostalgic taste of summer in every jar. We’re excited to offer this perfect balance of sweet and tangy moonshine to our loyal customers.”

Sour Watermelon is the third new product release for Sugarlands in 2024. In January, the award-winning craft distillery launched Mark and Digger’s Mountain Legacy Corn Whiskey, made from a tried-and-true backwoods recipe in collaboration with Mark Ramsey and Eric “Digger” Manes of Moonshiners fame. Sugarlands celebrated its 10th anniversary in March by releasing Birthday Cake Sippin’ Cream.

To find a Sugarlands retailer near you, visit FindMoonshine.com. For more information about Sugarlands Sour Watermelon Moonshine, visit sugarlands.com/products/sour-watermelon/

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin’ creams with flavors like Mark Roger’s American Peach Moonshine, Butter Pecan Sippin’ Cream, Banana Pudding Sippin’ Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands’ downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor’s number one thing to do in Gatlinburg and the world’s top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.

For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.