Stiegl Grapefruit Radler 16oz Cans Launching Through Louis Glunz

A year after introducing American consumers to Stiegl Radler Grapefruit, Louis Glunz Beer, Inc. will now import the refreshing drink in cans. The family-owned and operated distributor saw huge success last year with the US launch of the Stiegl Radler Grapefruit. Louis Glunz Beer, Inc. is excited to help Stiegl Brewery, Austria’s leading privately owned brewery, reintroduce the new container for the juice-lager to select states across the US just in time for the summer.

“We’re thrilled to introduce Stiegl Radler Grapefruit in cans just in time for the warm weather,” says Jerry Glunz, general manager at Louis Glunz Beer, Inc. “A Radler is a refreshing summer drink, blending full-flavored lager and real fruit juice, similar to an English shandy. It’s refreshing, low in alcohol, and now in the perfect container for whatever the summer entails.”

Christopher Losmann, export director at Stiegl, says, “Up until now, we have only sold Stiegl Radler Grapefruit in bottles, but it has proven so popular that we have decided to provide a 17 oz. can for USA markets. We’re especially excited to introduce this new format with Louis Glunz Beer, Inc. after the incredible success of last year’s launch.”

The Stiegl Radler Grapefruit is made with 100% natural ingredients and real fruit juice. A mixture of grapefruit, orange, and lemon juice gives the beverage a unique and aromatic freshness, as well its cloudy complexion. Mixing Stiegl’s signature Goldbräu lager with real fruit juice produces a refined bitterness, with a soft and pleasing fruity flavor. With only 180 calories per can and 2.0% ABV, the Stiegl Radler Grapefruit is an ideal drink for those looking for a light malt beverage. In fact, the German translation of “Radler” is “cyclist,” and the beer is often referred to as a “bicycle beer” because bicyclists prefer this style of beer as they bike the Alps.

The canned version of the Stiegl Radler Grapefruit is now available in states across the US including Arkansas, Florida, Iowa, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Ohio, Tennessee, and Wisconsin through Louis Glunz Beer, Inc. distributors. With even more states projected to carry the cans this summer, be sure to ask for Stiegl Radler Grapefruit at your local retailer. For more information, visit www.glunzbeers.com.
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