Sprecher Opening New Taproom In Milwaukee 2/17

From Sprecher:

Glendale, WI – In 1985, Randy Sprecher opened Milwaukee’s first brewery since Prohibition at 730 W.
Oregon St., in the Walker’s Point neighborhood. In 1992 Sprecher Brewery received a vacate notice.
Soon after the canal wall and then the parking lot fell into the Menomonee River Channel. In 1993,
Sprecher moved his brewery to Glendale, a suburb just outside the city limits. Since that time Sprecher
has been a production brewery, a tourist destination and event space. Twenty-five years later, the brewery
has the rare chance to return to its old stomping grounds in Walker’s Point. “Why not? I’m looking
forward to it,” said founder Randy Sprecher.

A space two blocks away from the original brewery – 706 S. 5 th St., the space previously occupied by
Brenner Brewery – became available and Sprecher seized the opportunity to open an off-site taproom,
which it is calling “Sprecher Milwaukee.” The space has twenty-four working tap lines, furniture and
brewing equipment left by its former occupant. “There’s so much interest from every direction, we’re
feeling really welcome. And we’re working round the clock to get this place ready by our planned
February 17 th opening,” said Sprecher president Jeff Hamilton. “We weren’t actively looking to open a
taproom, but when something this good happens it’s foolish to say no. Walker’s Point has become a hub
for Milwaukee craft beer and the craft beer community. This space allows us to present a different
experience than we offer in Glendale.”

When asked about plans for the taproom Hamilton replied, “It happened so quickly we are still putting
things in place. We’re going to have some memorabilia from the original Sprecher Brewery in Walker’s Point. We’ll have 20+ beers and a couple of our sodas on tap. Folks from all different areas of the
brewery (brewhouse, lab, production, sales) will beertend.

“Most people have never had access to the incredible range of beers we produce so we’re going to make it
easy and fun by offering several unique flights, and a lot of other options you won’t find anywhere else.
We plan to serve individual beers in the appropriate glassware. And yes, there will be beer related
activities. In a nutshell, this taproom is a celebration of Milwaukee’s historic and contemporary craft beer
culture.”

Sprecher Milwaukee at 706 S. 5 th St in Walker’s Point opens February 17 th . Soft openings and other
public events will take place at the taproom prior to the official opening.

Sprecher Brewery has no plans to move from its Glendale production facility and gift shop located at 701
W. Glendale Avenue. The Glendale location – which includes the brewhouse, bottling line, taproom,
Rathskellar and gift shop – remains open to the public for brewery tours, events, shopping, and drinks in
the indoor beer garden taproom.

About Sprecher Brewing Company:
Maker of award-winning beers and sodas, Sprecher Brewing Company is Milwaukee’s first craft brewery
since Prohibition. Established by Randal Sprecher in 1985, Sprecher continues to be a leader in
Wisconsin’s craft brewing industry.
Sprecher Brewery, the Sprecher Gift Shop and Indoor Beer Garden are located at 701 W. Glendale Ave,
Glendale, WI. The Gift Shop and Indoor Beer Garden are open Monday – Saturday, 11am – 6pm;
Sunday, 11am – 5pm. Tours offered daily. More information about the brewery history, products, tours
and Gift Shop hours can be found at www.sprecherbrewery.com, or by calling 414.964.2739.
Sprecher’s Walker’s Point taproom – Sprecher Milwaukee at 706 S. 5 th St. – is scheduled to open February
17th. Visit Sprecher Brewery on facebook, Instagram, twitter and www.sprecherbrewery.com for up to
the minute details about hours and pre-opening events.