Small Town Brewery Announces National Roll-Out of Not Your Father's Ginger Ale

Following the Success of Not Your Father’s Root Beer, Small Town Brewery Adds to Its Range of Gruit-Inspired Botanical Beers With 5.9% ABV Ginger Ale

Wauconda, IL-17 Nov 2015) -  Small Town Brewery ("Small Town") officially announced today that it will launch Not Your Father’s Ginger Ale, a gruit-inspired botanical beer brewed with ginger. Not Your Father’s Ginger Ale is expected to hit store shelves in 40 states next week, with full nationwide distribution by February 2016.

"The Ginger Ale was a logical next step for us. Alcoholic ginger beer — just like alcoholic root beer — was known as ‘small beer’ and enjoyed great popularity in colonial America," said Tim Kovac, founder and Master Brewer at Small Town. "We’ve worked hard to create this gruit-inspired brew that pays homage to the classic taste Americans know and love. It has a high intensity of ginger and lemon, a tinge of black currant, and a light sweetened flavor with woody attributes. We are very proud of the finished product — it really delivers on the taste profile that people crave in a ginger ale."

Not Your Father’s Ginger Ale is Small Town’s second nationally distributed product after the roll-out of Not Your Father’s Root Beer last spring. Sales of Not Your Father’s Root Beer have exceeded expectations, with NYFRB becoming the #1 craft SKU in the United States.¹ Just like Not Your Father’s Root Beer, Not Your Father’s Ginger Ale is inspired by the gruit brewing tradition. Gruit is German for "herbs" and is an ancient way of bittering and flavoring beer using roots, spices, flowers, and berries.

"We’re finding that consumers are looking for new and innovative brews within the craft beer category," said Etienne Houseknecht, Marketing Director at Small Town Brewery. "Gruit-inspired ales are Small Town’s answer to this market need, and we are proud to be leading the creation of a new botanical craft beer segment."

The idea for Not Your Father’s Ginger Ale came from Kovac’s memories of his grandfather, who brewed ginger beer when Kovac was a boy. To appreciate the authentic flavor and high-quality ingredients used, Kovac recommends drinking the ale chilled and over ice. Not Your Father’s Ginger Ale is also ideal for mixing classic ginger-flavored cocktails like the Moscow Mule or the Dark and Stormy.

Not Your Father’s Ginger Ale will be available in both six-pack bottles and cans and will retail for around $10.99.