Shmaltz Releasing Chanukah, Hanukkah…Pass The Beer & Jewbelation 22 Cans

From Shmaltz & Artisanal Imports:

Clifton Park, NY  (Nov. 1, 2018) – The acclaimed Shmaltz Brewing Company of Clifton Park, New York has announced the arrival of this year’s limited release holiday seasonal beers: Chanukah, Hanukkah…Pass The Beer® and Jewbelation 22^®Anniversary Ale.

Brewed only during the holiday season and hitting shelves today, November 1, these limited releases can be found in more than 30 states. Each beer boasts a storied legacy, and for 2018 they each feature a new recipe, new packaging and are being offered for the first time exclusively in cans.

“We are delighted to offer the one and only Hanukkah beer to our customers,” says Lanny Hoff, SVP and Brands Manager for Artisanal. “It’s a great beer, a fun can, and should add to the general happiness of thousands this holiday season.”

Chanukah, Hanukkah…Pass the Beer^® – Dark Ale Brewed with Chocolate (12 oz. Cans, 4-Packs, 8% ABV)

Described as a “chocolate bomb rounded out by a heady, earthy hop profile and vanilla notes,” this triple brown ale beautifully balances complex caramel roasted malts with a citrus burst, brewed to marry with nearly any holiday dish.

Jewbelation 22^® – Imperial Brown Ale (16 oz. cans, 11% ABV)

This imperial ale is comprised of a stunning 11 malts and 11 hops, making it equally suitable for drinking fresh or cellaring. The impressive 11% ABV is described as “more warming and welcoming than its percentage might suggest,” and serves as a fitting end to a superbly deep and complex anniversary ale.

This year marks the 15^th edition of Jewbelation 22® and it is a work of art both inside and out. To celebrate the switch from bottles to cans, the packaging design is artistically themed “This is Not a 22oz Bottle.”, a tribute to the surrealist Belgian painter René Magritte’s famous painting This Is Not A Pipe.

The two holiday beers are the first seasonals brewed since Shmaltz inked its partnership with Artisanal Imports earlier this year, a move designed to continue the growth and success of the brand nationally.

Interested in selling Shmaltz beer in your retail store, bar or restaurant? Interested in becoming a distribution partner for Shmaltz Brewing Company? Please contact Lanny Hoff with interest.

For more information about Shmaltz Brewing Company, including interview opportunities with company Founder Jeremy Cowan, please contact Lanny Hoff at +1 (612) 245-5433 or by email at [email protected].

# # #

About Shmaltz Brewing Company: Founder Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open six days a week (Tues-Sun) and offers tours, barrel-aged previews, beer to- go, and special releases.