Shmaltz Brewing Launches “MANNAge À TROIS” All-IPA 3-Way Variety Pack

"We took the perfect IPA recipe for Hop MANNA and really wanted to experiment with the same base hops and malts to create two beers with new characters and a way to reinvent the experience for IPA drinkers," says Richie Saunders, head brewer at Shmaltz Brewing. "I love the versatility of the hops in Hop MANNA. Adding Amarillo and Citra later in the boil really boosts the peach and apricot flavors for Hop Momma Imperial IPA. Increasing the Centennial in the dry-hop for Hop Mania makes that beer more of an old school style IPA. It’s super bright and tasty."

Twelve beers — three distinct IPAs — no one gets left out. The MANNAge à trois variety pack beers are:

Hop Momma® (5.8% ABV): A session-ish IPA brewed with peach, apricot and Habanero peppers. Fruity hops accentuate the added flavors, making this Momma fresh and juicy with a subtle pepper kick.

"We used a tremendous amount of peach and apricot puree to create a session-ish IPA with smooth hop character, a subtle pepper bite and a face-full of juicy fruits!" says Lead Brewer Richie Saunders. "We wanted to have a seductively playful take on our traditional Hop Manna IPA by lowering the ABV to 5.8% and pulling back the more sticky and earthy hops while simultaneously cranking up the sweet fruity hops to mix with real fruit added, which provide the icing on the cake with a nice mild habanero garnish on the back of the palate."

Hop MANNA® (65 IBUs, 6.8% ABV): Dry-hopped with Centennial, Cascade and Citra for a fruity aroma with lively floral and citrus flavors. Shmaltz’s first-ever single IPA, Hop MANNA® offers session after session of hop nourishment from the Shmaltz Tribe to yours. Hop MANNA® is now available in new 4-packs, in addition to 22-ounce bottles, draft, and nestled inside the MANNAge à trois® variety pack.

Hop Mania Imperial IPA® (7.8% ABV): An Imperial IPA that’s dry-hopped with more Centennial, Cascade and Citra hops. Adding manic amounts of hops and playing up the malts throughout the brewing process gives Hop Mania Imperial IPA® a complex character and heady aroma. While the 7.8% ABV gives this beer strength, the mouth feel is deceptively smooth. Hopheads rejoice — MANNA has gone Mania!

Customers provided the inspiration for Shmaltz’s newest variety pack by inadvertently asking for the popular Hop MANNA IPA® by the wrong names.

"We’ve heard Hop Mantra, Hop Mañana, Hop Monster…but, by far, the two most popular misnomers have been Hop Mania and Hop Momma," says Jeremy Cowan, Founder of Shmaltz Brewing. "After a few years of correcting newcomers and even some experienced fans, we figured we’d just give the people what they thought they wanted. For us, what a perfect excuse for a little spring IPA creative action."