Shmaltz Brewing & DeCrescente Announce New Distribution Throughout the Capital Region in Upstate New York

From Shmaltz:

Mechanicville, NY –  February 7, 2019 — DeCrescente Distributing Company (DDC) and Shmaltz Brewing Company are excited to announce that DDC has become the exclusive distributor of Shmaltz’s award-winning core beers as well as their coveted special releases throughout the Capital Region. Starting immediately, DDC will distribute all draft and package versions of Shmaltz’s core beers, including their flagship Hop Manna IPA, a heavily dry hopped and unfiltered American IPA; Messiah Brown Ale, a complex yet smooth American Brown Ale; Slingshot Lager, a dry hopped American craft lager; Hop Momma IPA, a hazy and juicy New England-style IPA brewed with peach, apricot and a hint of habanero; and 518 Craft Foggy Goggles, a New England-style hazy session IPA.

“Shmaltz fits a unique niche in this market, having been brewed in Saratoga County since 2003,” said Russ Teplitzky, general manager at DDC. “Their award-winning selection and fun brand personality are a great addition to our world class craft beer portfolio.”

In addition to teaming up with DDC, Shmaltz has recently transitioned all packaging for its acclaimed portfolio into cans. Look for their limited release Jewbelation 22 Anniversary Ale, a bold and malty triple brown ale; No Shtick, a juicy New England-style double IPA; and R.I.P.A. Rye Double IPA, brewed with an obscene amount of malts and hops in 16 ounce cans for the first time. Shmaltz also has plans to release a rare and exotic barrel aged series called the Funky Blender. Look for this to hit select specialty craft bars draft only in the spring.
“I couldn’t be more excited to join the DeCrescente family of breweries and to work with the premier beverage distributor in our home market,” said Jeremy Cowan, Owner and Founder of Shmaltz Brewing Company. “From my favorite craft beer bars and gastropubs to the many beverage centers and chain accounts throughout the Capital Region, I am very confident that DDC, with their passion for craft, their experience and expertise, can service everyone across this craft beer market and put our best laid plans into action. I’m both grateful and excited to work with them to grow our Shmaltz Brewing and 518 Craft brands.”

In July 2018, Shmaltz opened 518 Craft, a new bar and tasting room in downtown Troy, NY. In late February 2019, Shmaltz will open a second tasting room at The Comedy Works in Saratoga Springs, NY. Shmaltz beers are available at 518 Craft and their Saratoga Springs tasting room as well as throughout Upstate New York at the best craft beer bars and retailers.

For more information regarding Shmaltz Brewing Company’s core lineup of products, visit www.gotbeer.com/beer-finder.
About DeCrescente Distributing Company DeCrescente Distributing Company (DDC) is a fourth-generation beverage distributor, family owned and operated since 1948, taking great pride in its employees, customer service and community involvement. Most notably, DDC was awarded Best Places to Work in the Capital Region for nine consecutive years and employs more than 400 people. Some of the company’s brands include MillerCoors, Boston Beer Co., New Belgium, Heineken, Pabst, Corona, Sierra Nevada, Matt Brewing Company, Yuengling, Guinness, FIFCO USA, Mike’s Hard, Snapple, Saratoga Water and Polar Beverages. DDC also distributes a unique variety of local craft beers as well as wine and spirits, including Brooklyn Brewery, Artisanal Brew Works, Adirondack Brewery, Brown’s Brewing Co., Druthers, Ithaca Beer Co., Brewery Ommegang, R.S. Taylor & Sons Brewery, Mad Jack Brewing, Davidson Brothers, Saratoga Winery, Saratoga Courage Distillery, Springbrook Farm Distillery, Heron Hill Winery and Galway Rock Winery. For more information on DeCrescente Distributing Company, please visit our website www.ddcbev.com.
About Shmaltz Brewing Company Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells across 30 states, through 40 wholesalers and in nearly 5,000 retailers.
RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery recently brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships.
In the past several years, Shmaltz Brewing introduced its line of upstate New York focused farm beers under the 518/838 Craft brand name, acquired and rebranded the Alphabet City Brewing beers, and signed an exclusive licensing agreement with CBS for a series of Star Trek beers distributed through its sales network. In 2018, Shmaltz also signed a national sales and marketing partnership with Artisanal brands, who represents renowned brewers such as Bosteels (Triple Karmeliet), La Trappe, and American craft brewers Fulton (MN) and Whiner (IL).