Shmaltz Brewing Adds Slingshot American Craft Lager to Annual Portfolio
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MyBeer Buzz
From Shmaltz:
Clifton Park, NY — Tuesday, March 10, 2015 — Take hold of Shmaltz‘s newest addition to its year-round offerings, Slingshot®(5.3% ABV, 96 Rating on ratebeer.com), an American Craft Lager purposefully created to stand up to the big beer Goliaths of the world. Boasting a bright, citrusy hop aroma, supported by touches of wheat and rye, Slingshot® is guaranteed to strike the craft beer bullseye every time. Shmaltz rolls out Slingshot® in 6-packs (12 oz. bottles) to a handful of top markets this month, including New York, Illinois, Texas, and Iowa. The national launch of Slingshot® 6-packs to 37 states across the country begins in May 2015.
"Slingshot pours a bright straw color with an elegant white head and light lacing," says Richie Saunders, Lead Brewer at Shmaltz Brewing. "The aroma features subtle, tropical fruit notes of peach, lemon and red grapefruit with the light spice accent of noble hops. The malt bill combines 2-row pale malt with portions of Vienna and a touch of wheat and rye to add a delicate balance to the spice and fruit. Medium in body with a smooth, clean mouthfeel, Slingshot hits the mark as a well-balanced, refreshing but flavorful American craft lager."
Although there are upwards of 3,200 craft breweries within the United States, craft beer sales only make up a total of about 8% of the volume of the national beer market. The overall annual beer market pulls in a staggering $100 billion, of which craft beer brought in $14.3 billion. Every year, craft releases increasingly dominate more retail shelves and tap lines. Shmaltz raises a glass to the small production breweries that are making a BIG impact on the beer industry at large.Slingshot® is Shmaltz’s fermented tribute to the glories of the loveable underdog…Watch your back Big Beer!
Jeremy Cowan, founder of Shmaltz, adds, "Craft brewers are now releasing a slew of 5% abv lagers and ales – true session beers – across their entire production in order to storm the shelves and taps held in the past so securely by the largest competitors. These fizzy golden beers perhaps appear similar to the mass produced distant relatives – but with a level of craftsmanship, detail, innovation found only in the small batches and risk taking of the family of passionate small business artisans. Although Shmaltz brews a wide variety of inventive craft ales and lagers, Slingshot®, steps into the mainstream action – with an obvious signature Shmaltz style – our chosen shtick!"
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