Pyramid Brewing Releases Subliminal State Hazy Pale as Newest Seasonal Offering

From Pyramid:

Best of both worlds—the new hazy pale ale is a perfect combination of hazy juicy

and bitter hoppy beers

SEATTLE, WA April 22, 2020—Pyramid Brewing, one of the West Coast’s longest running craft
breweries, announced today the release of Subliminal State Hazy Pale Ale, the newest beer in
the brewery’s seasonal series.

Eager to add a hazy beer to the seasonal rotation, Pyramid’s brewers began experimenting with
new recipes. Subliminal State started as a beer brewed specially for Lazy Dog Restaurant
locations. For months it received strong, positive feedback from drinkers for its sessionability
and citrusy hop flavor, so it was an easy decision to bring it into package.

“Our brewers have had a ton of fun creating hazy juicy hop bombs lately,” said Pyramid
Brewing’s Head Brewer, Ryan Pappe, “and Subliminal State is one that truly deserves the
spotlight. If you’re looking for a great springtime crusher with plenty of hop character, this is your
beer.”

Subliminal State is a medium bodied, cloudy and bright orange Pale Ale. Brewed with 60%
wheat in the grain bill for an extra fluffy texture, in true Northwest style the brewery opted to
keep a balanced lingering bitterness in the finish. Denali, Citra, and Amarillo hops supercharge
the beer with fresh spring pine, red grapefruit, and pulpy orange citrus character. Pyramid’s
brewers ferment Subliminal State quicker than most beers and at higher temperatures due to a
Kviek, an increasingly celebrated Norwegian yeast strain that complements the citrus-forward
hops with tropical fruit flavors. The hypnotic, all-seeing eye on every bottle watches over those
who imbibe this 5.4% ABV sessionable ale.

Subliminal State replaces Snow Cap Winter Ale in Pyramid’s seasonal rotation. It is available in
the Spring and will make an appearance in the Fall between the brewery’s summer and winter
releases. The beer is available in 12oz 6-pack and 12-pack bottles and 22 oz bomber bottles in
grocery stores and convenient stores throughout Pyramid’s distribution footprint.

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About Pyramid Brewing Co.
Born in the Pacific Northwest, Pyramid Brewing Co. crafts some of the PNW’s favorite brews from its year-round ales and lagers to
the seasonal and Brewer’s Reserve series. In 1984, Pyramid discovered a new way of crafting beer, bringing together adventure,friends and bold new flavors and innovation. Today, Pyramid shares this spirit through its craft beers, and at its breweries and
alehouses in Seattle and Portland. To find your Pyramid, visit: www.pyramidbrew.com.