Oskar Blues Designated Dale’s – Meet Your Dry January Hero

With Dry January is almost upon us, it’s the perfect time to explore better-for-you options that don’t sacrifice experience or flavor. 

Drinking culture is clearly shifting: non-alcoholic beers are projected to soon account for 2% of global beer supply, with the category growing  9% in 2024 alone. Even as NA beer becomes more mainstream, consumers say they miss the true craft-beer flavor experience. Dale’s Beers created a solution to address that gap.

Enter Designated Dale’s N/A Pils, from Oskar Blues—creators of the original craft beer in a can and long-time category trailblazers. Billed as the “realest fake beer” on the market, it’s made with real German hops and 2-row pilsner malts, brewed traditionally with alcohol, and then fully de-alcoholized to preserve authentic flavor.

Why it’s ideal for Dry January:
Crisp, full-bodied flavor for beer lovers who don’t want to compromise
Judgment-free, approachable positioning, perfect for anyone exploring moderation
Crafted with real ingredients by real brewers, staying true to Dale’s legacy

Designated Dale’s NA Pils (SRP: $3.29, ABV: Less than 0.5%)
Billed as the “realest fake beer,” this brew offers authentic flavor with real ingredients, German hops, and 2-row pilsner malts. It is brewed with alcohol which is then removed after the brewing process. Available nationwide in 6-packs of 12-oz cans. 

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About Oskar Blues Brewery

Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado and North Carolina, and Dale’s Pale continues to be its bestselling craft can six-pack. Oskar Blues is available in the US and many countries around the globe. Oskar Blues is part of Monster Brewing Company, formerly CANarchy, a total beverage company committed to producing superior quality and great tasting beverages that satisfy any occasion.

Founded in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft-beer-in-a-can apocalypse with their voluminously hopped, hand-canned brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas, brewing and canning boundary stomping craft beer like Can-O-Bliss IPA, Dale’s Pale Ale, Oskar’s Lager, the CANundrum Mix Pack and more. Oskar Blues beers are available nationwide in the US and in more than 15 countries. Oskar Blues Brewery is a proud member of CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.
In 1997 Oskar Blues opened its doors at 303 Main Street in Lyons Colorado. The mission wasn’t brewing beer, but imparting a slice of southern hospitality into the foothills of the Rocky Mountains. Offering homemade cajun style cooking and a relentless line-up of world class blues musicians that would keep the parties going into the early hours. The bar had a unique style that drew people in from all around. With a background in homebrewing, Dale figured this special place deserved its its own signature drink, something as bold and captivating as the music and food that everyone loved.

In 2002 a spam fax printed out in the Oskar Blues office selling beverage equipment, including a hand can seamer. What easily could have been crumpled up and tossed in the bin, sparked an idea that would revolutionize the craft beer industry. Supporting the avid outdoors-people of Colorado meant the frustrating reality of glass bottles in the outdoors. A dangerous proposition that in many places isn’t even legal. But maybe the can wasn’t getting the credit it deserved. So, the hand-seemer was purchased, cans were printed and the rest is history.

Today, Oskar Blues has production facilities in Longmont, Colorado and Brevard, North Carolina that deliver the freshest craft beer across the country and create a wide variety of amazing small batch beers only found at our taprooms. We’ve tapped and canned thousands of different beers over the course of the last 20+ years, but one things remains true; Oskar Blues will never stop celebrating the undiscovered shapers and makers, the friends and folks that remind you where you stand, smack dab in the middle of really good time, drinking a really good beer.