Old Chicago Taproom Re-Brands Itself

(Boulder, CO) – Old Chicago Pizza and TapRoom, founded in Boulder in 1976, is unveiling a national brand redesign that includes a new look and feel of the restaurant’s atmosphere and a revamped menu featuring 40 new offerings focused on fresh, made-from-scratch ingredients. To celebrate the redesign in the mile high city, Old Chicago created a pizza that is five feet in diameter with two toppings that weigh 80 ounces each. It will be Colorado’s largest pizza and available for tasting for the first 400 guests at the Old Chicago at 1280 S. Colorado Blvd. The pizza will be available from 10:00 to 11:30 a.m. on Tuesday, June 11(th).

A leader in the traditional casual dining space, Old Chicago has been serving handcrafted cuisine and local craft beers in Colorado and across the nation for 37 years. The brand redesign is driven by Old Chicago’s commitment to quality creations and to showcasing Colorado-based brewers while providing great value in a welcoming atmosphere.

“We’re proud to offer our guests the same great quality they have come to love over the last three decades, with a new twist sure to excite old and new guests,” said Will Powers, senior director of Marketing for Old Chicago. “With the brand redesign, we’ll introduce the next generation of Old Chicago and continue our tradition of giving back to the communities in which we live and work.”

Over the past two years, Old Chicago has aligned with national brand partners and invested significant resources to test new concepts and launch the redesign with the number one goal of enhancing the overall customer experience. The redesigned interior and exterior of the restaurant includes re-engineered kitchen and bar technologies, a new guest-tested menu specializing in handcrafted pizzas, and a vast craft beer selection tapping into Colorado’s local brewers.

Offering a variety of quality beers has always been an important focus for Old Chicago, with the well-known World of Beer tour; however, with the brand redesign, the company is redefining its commitment to offering local craft beers. Each restaurant now offers 36 craft beers on tap, with a rotating schedule featuring local beers from microbreweries.

“Colorado is a leading area for craft brewers,” said Daniel Imdieke, manager of Beer Operations for Old Chicago. “People from all over the country come to Colorado to taste some of the best craft beers available, and we’re excited to feature those varieties on a regular basis at all of our locations.”

Additionally, Old Chicago has a long tradition of giving back to the communities in which they operate through the CraftWorks Foundation. The foundation is committed to combating and addressing the social issues of hunger. Over the next year, Old Chicago locations in Colorado and across the country will create opportunities to contribute to their local neighborhoods.
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