Non-Alcoholic Beer Sales on The Rise as Consumer Interests Change Due to Social Media | Surreal Brewing Company

From Surreal Brewing:

Dry January may be over, but the health and wellness trend shows no sign of slowing down. What many considered a fad is on the rise and consumer interest in low- and no-alcohol beverages is gaining momentum in large part due to social media-driven campaigns such as #SoberCurious #DryJanuary #MindfulDrinking. The impact of social media and the potential for unseemly or embarrassing behavior to be recorded and posted in a public domain has made younger generations more mindful of their alcohol consumption. In attempts to gain control in the face of constant social media surveillance, health-conscious Millenials and GenZers are drinking less and turning to non-alcoholic craft beer brewers such as Surreal Brewing Company for healthier alternatives to alcoholic beverages. 

According to co-founder Donna Hockey, Surreal Brewing Company experienced a sales increase of over 450% versus last January. The Campbell, CA-based company offers health forward options that allow health-conscious and sober-curious individuals to enjoy the refreshing taste of craft beer without compromising on their health goals. The original 4 brew styles are first to market. They are the lowest calorie beers made in the U.S. starting at only 17 calories per can with zero grams of sugar and low carbs (starting at 2.8 g). With two gluten-reduced styles (Kolsch and Red IPA), Surreal Brewing’s craft beers are made with all-natural non-GMO ingredients making it the healthy choice for any beer enthusiast. www.surrealbrewing.com