Non-Alc Beers: Blue Moon has the Answer(s) – Why Aren’t You Drinking?

While non-alchoholic beverages have become more common, there’s one question that continues to come up: “Why aren’t you drinking?” 
 
To combat this all-too-often, sometimes awkward conversation, Blue Moon is adding a cheeky twist to its packaging with “Answer’s on the Can.” Available now on Blue Moon Non-Alcoholic cans, the limited edition packaging offers 20+ “answers” that fit any moderation occasion. 
 
Answer’s on the Can include:
Because I’m “training” for a marathon.
Because it’s an excellent ice breaker
Because I’m not not drinking.
Because cheerses just like beerses.
 
The best part: the non-alc beer still tastes like the original Blue Moon. Blue Moon Non-Alc is brewed with Valencia Orange Peel and Coriander, delivering on the brand’s signature citrus-forward flavor. The taste is resonating with all types of drinkers: Blue Moon Non-Alc is one of the Top 2 selling brand franchises in the Non-Alcoholic Craft Beer category.*
 
21+ fans can visit the Blue Moon product locator to find it at their nearest retailer nationwide.

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About Blue Moon:

OUR BEGINNING: BORN IN A BALLPARK
Born from a love for baseball, Blue Moon was first created at the Sandlot Brewery in Denver, CO in 1995, with the goal of brewing well-crafted beers inspired by Belgian styles with a refreshing twist. Among the many beers brewed out of Sandlot Brewery, one fan favorite emerged, and in true baseball fashion was named “Bellyslide Wit.” It wasn’t until someone said, “A beer this good only comes around once in a blue moon” that Blue Moon^® Belgian White Belgian-Style Wheat Ale was born. Since then, we’ve been a home run for baseball fans at home and at the park, making every game a little brighter.

Our Twist
Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon^® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.

Our Signature Beer
When we introduced this new style of beer to drinkers, we initially faced a lot skepticism; the American beer market was flooded with lagers, and the cloudy appearance of the unfiltered Belgian White Style Beer was still unfamiliar for drinkers.

Our Garnish Ritual
Upon introduction to the market of drinkers, we also noticed that bartenders were serving Blue Moon with a lemon slice, a typical garnish for a tart signature Belgian Wit. Knowing we were not brewing a signature Belgian Wit, we persisted, hand-selling Blue Moon from bar to bar adding our own unique garnish – an orange wheel – to help highlight the citrus aroma and in turn enhance the drinking experience.

Our Brand Today
Blue Moon gained recognition, winning over drinkers and inspiring brewers across the country and the world. In doing so, we catapulted the craft movement forward, helping to shape the modern American beer scene. Now, over 25 years later, Blue Moon is still the #1 overall craft beer in the US* and delights drinkers in 25+ countries worldwide. A brew that was inspired for and raised by the fans and the game since the beginning, Blue Moon continues to share its refreshing twist with the world.

*Based on Circana Dollar Sales, TUS – MULO+ with Conv, YTD WE 5/25/25.