New Belgium Retires Original Fat Tire Logo With Final T-Shirt Printing
Story by:
MyBeer Buzz
Published: November 23, 2013
| Updated: July 4, 2025
From The Coloradoan:
Thursday night as the snow came down in Fort Collins, a crowd gathered inside Go West T-Shirt Company’s warehouse to toast the retirement of an icon.
At the event, the original New Belgium Fat Tire logo, created by Anne Fitch in 1991 for the brewery’s opening, was screen-printed for the last time onto a batch of white T-shirts.
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