New Belgium Introduces Fat Tire “Beer Mode” App Packaging
Story by:
MyBeer Buzz
Published: July 11, 2013
| Updated: July 5, 2025
Here’s a peek at an upcoming 12oz bottle package coming from New Belgium for their flagship Fat Tire Amber Ale. This packaging promotes their “Beer Mode” form the New Belgium Smartphone app. In Beer Mode you choose the character/voice and the App will take care of your social media while you drink a New Belgium Fat Tire. I’ve tested it myself and it’s pretty funny so be sure to check it out. 
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