New Belgium – A Look Forward For 2014 – Around the World in 80 IBUs, Stout Collaboration with Perennial & Year-Round Sour – Eric’s Ale

From New Belgium:

2014 Look Ahead for New Belgium Brewing

Asheville
In early May New Belgium will break ground on its Asheville brewery, with an expected opening in late 2015. [Editor’s Note:  The official date appears to be May 2nd 2014] The brewery will ultimately produce 500,000 barrels of beer per year. For regular site updates visit www.NewBelgium.com/AshevilleBrewery.
New Beers (dates are approximate)

In 2014 New Belgium will introduce many new seasonal and limited release beers. Below is a breakdown of what to expect this year; additional details will come out as launch dates get closer.
·      New Year-Round Beer (bringing total to 10 year-round offerings) – Snapshot Wheat, an unfiltered wheat beer, debuted January 27.

Events
·      Clips Beer & Film Tour will travel to 21 cities from May to October. New Belgium is now accepting film submissions at – http://www.newbelgium.com/Events/clips-beer-and-film.aspx. In 2013, the tour raised $158,243.
·      Tour de Fat will travel to ten cities from May to October. To see a video from last year’s tour and the schedule for 2014, visit – http://www.newbelgium.com/events/tour-de-fat.aspx. In 2013, the tour raised $535,924.
·      Scavenge Hunt is a scavenger hunt series where scavenging, costumes, skis and snowboards all come together on the slopes to raise money for local non-profits. The series travels to five ski resorts from January to March. Here is the 2014 schedule –http://www.newbelgium.com/events/scavenger-hunt.aspx.
Snapshot Campaign:With the year-round release of Snapshot Wheat, New Belgium takes to the road this March with a Rollin’ Mills (think Olen Mills) traveling picture-taking tour across the U.S. Look for the Snapshot Van at your favorite beer-buying joint, hop in the back and add your image to the collection. All photos will be compiled into online digital art and street murals around the country.  
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